Joining our fast-paced and highly dynamic global online performance marketing team, the Online Brand Category Manager is responsible for the strategic planning, execution and performance of a set portfolio of product categories across all online markets for the MooGoo brand.

Owning the end-to-end category marketing calendar, this role develops campaign strategies, briefs cross-functional teams, coordinates launches, manages partnerships and ensures all customer-facing communications align with the brand's tone of voice and commercial objectives.

Working alongside an existing Online Brand Category Manager, each manager takes ownership of a dedicated portfolio of product categories while collaborating to deliver the broader MooGoo marketing strategy.

As the primary marketing lead for their assigned categories, the Online Brand Category Manager partners closely with the Global Head of Marketing and specialists across Paid Media, CRM, Organic Social, Ecommerce, Website and the Creative Studio to deliver integrated campaigns that drive brand awareness, customer acquisition, retention and revenue growth.

Category Ownership & Strategy

- Own the annual marketing roadmap for assigned product categories
- Develop category growth plans aligned with business objectives
- Identify commercial opportunities including seasonal campaigns, product launches and promotional activity
- Work closely with Product Development and Sales teams to ensure marketing plans support wider business initiatives
- Monitor market trends, competitor activity and consumer insights to identify opportunities for growth
- Review category performance and recommend optimisation opportunities.

Campaign Planning & Management

- Lead end-to-end campaign planning from concept through execution
- Develop campaign briefs for Website, EDM, SMS, Paid Media, Organic Social, PR and Creative
- Coordinate campaign approvals with key stakeholders
- Manage campaign launches and post-launch optimisation.

Project Management & Coordination

- Build detailed campaign timelines across all workstreams
- Coordinate internal stakeholders to ensure projects remain on schedule




- Track milestones, risks and dependencies
- Ensure all deliverables meet deadlines
- Maintain campaign documentation within set project management systems.

Brand & Copywriting

- Create compelling customer-facing copy across EDMs, SMS, website, product pages, blogs, Meta advertising, print collateral and POS
- Maintain a consistent Brand Tone of Voice
- Adapt messaging for different customer segments and international markets
- Ensure copy complies with regulatory and platform requirements.

Influencer & Partnership Management

- Liaise with agencies, talent managers and creators
- Review content deliverables and manage usage rights
- Draft partnership agreements and marketing contracts
- Coordinate collaborations with external partners.

CRM, Paid & Organic Marketing Support

- Develop campaign messaging for Paid Media
- Write Meta advertising copy
- Brief creative requirements
- Build and optimise EDM and SMS campaigns in Klaviyo
- Support social media planning, content and community management
- Partner with internal Business Analyst and CRM Specialists to continue to develop lifecycle marketing campaigns and automated customer journeys.

Product Launch Management

- Lead launch planning, timelines, asset coordination, website updates, retail support, sampling and launch communications
- Ensure launches are delivered on time across global markets.

Website & Customer Experience

- Brief website updates required for campaigns
- Review and edit product pages and landing pages
- Support SEO and merchandising improvements.

Reporting & Insights

- Monitor campaign performance against KPIs
- Provide post-campaign reports and recommendations
- Track category sales performance and customer engagement.





Skills & Experience

- 3+ years' experience in Brand &/ Product Marketing or Campaign Management
- Excellent copywriting ability
- Strong project management and organisational skills
- Experience managing integrated marketing campaigns
- Commercial mindset with strong stakeholder management.

Highly Desirable:

- Experience in ecommerce or FMCG
- Shopify, Klaviyo and Meta experience
- Influencer and partnership management
- Understanding of SEO and website merchandising.

Systems & Platforms

- Shopify Plus
- NetSuite
- Asana
- Meta Business Suite - Facebook & Instagram
- TikTok
- Dropbox
- Google Workspace
- Microsoft Office

Success Measures (KPIs)

- Delivery of campaigns on time and within budget
- Revenue Growth of assigned product categories for set ANZ & International markets
- Campaign performance against agreed KPIs
- New product launch success
- CRM engagement and revenue contribution
- Website conversion improvements
- Quality and consistency of brand communications
- Stakeholder satisfaction and effective project management.

What Success Looks Like

- Successfully owned multiple product category marketing calendars
- Delivered new product launches on time and above sales unit & revenues forecast
- Improved revenue and customer engagement across your assigned categories
- Built strong relationships with internal teams and external partners
- Become the go-to marketing expert for your assigned product portfolio
- Delivered integrated campaigns that strengthen MooGoo's brand and commercial performance.

Why You’ll Love Working at MooGoo

- Flexible hybrid working with Fridays from WFH
- Adaptable start and finish times
- A collaborative, supportive, skilled and high-performing marketing team
- Regular team events and company celebrations
- Pet-friendly office
- Generous staff product allocation
- Opportunities to work across multiple international markets
- Genuine ownership and autonomy over set product categories
- Career development in a fast-growing and loved global brand.

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📌 Online Brand Category Manager (Queensland)
🏢 MooGoo Skin Care
📍 Queensland