This is not a pure practitioner role. The Head of Strategy builds the discipline, sets the standard and ensures that strategic thinking is embedded in everything the agency produces, from a retail brief to a brand platform. They are a credible and trusted partner to senior clients, a collaborative force with creative and account leadership, and the person who makes Cheil's work smarter.

Key Responsibilities

- Define and lead the strategic direction of the agency across brand, creative, communications, retail and CX
- Set the standard for strategic output across all accounts and ensure consistent quality across the team
- Act as the senior strategic voice in client relationships, new business pitches and agency leadership discussions
- Develop and present strategies at the most senior client level - including C-suite and global stakeholders
- Establish, develop and grow the strategy function at Cheil Australia - including team structure, tools, frameworks and ways of working
- Mentor and develop strategists within the team, building capability across the discipline
- Connect with Cheil's global network to share thinking, tools and case studies - and bring global intelligence into the local operation
- Build deep understanding of clients' brand, business, competitive landscape and consumer context
- Act as strategic guardian across short and long-term planning for key accounts
- Work closely with creative, account management, production and digital teams to ensure strategy informs and elevates the work




- Collaborate on creative development - provide clear direction at brief stage and constructive input throughout
- Partner with the GM of Campaign and Creative and senior leadership on agency positioning, current business and growth
- Assist in scoping strategic projects and building commercial proposals

Qualifications and Experience

- 12+ years experience in a senior strategy role within an agency, consultancy or marketing environment
- Proven track record building or leading a strategy function - not just practising within one
- Experience developing brand, creative, communications, retail and CX strategies for large or global clients
- Strong background in consumer insights, audience segmentation and research methodologies
- Experience working with Samsung, consumer electronics, retail or telecommunications categories highly regarded
- Excellent written, verbal and visual presentation skills - confident and authoritative at the most senior level
- Familiarity with martech, analytics platforms and data-driven strategy development

Why Join Us?

- Work with one of the world’s most innovative brands - Samsung.
- Collaborate with global experts across technology, commerce, data, and creativity.
- Be part of a growing team driving Cheil’s transformation.
- Hybrid working model with Sydney Olympic Park HQ.
- Opportunities for professional development and regional collaboration across the Cheil network.

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📌 Head of Strategy (Parramatta)
🏢 Cheil
📍 Parramatta