Content Creator - Social & Paid Ads (Part-Time)

Wellness by Tess

- 2 days per week
- Permanent part-time
- Sydney

About us

Wellness by Tess is an Australian-made food brand creating clean-ingredient, vegan and gluten-free treats that don't compromise on taste. We sell direct-to-consumer through our Shopify store and to wholesale, and we're growing quick. We're a small, hands‑on team led by our founder - and we're looking for someone to become our content engine.

The role

This is a content production role with real ownership. You'll shoot and edit everything we put out - organic content for TikTok, Instagram & Facebook, and the ad creative that powers our paid campaigns. You'll own the content calendar and keep our channels consistently active, so the brand never goes quiet and we always have fresh creative to test.

You’ll work directly with the founder two days a week. Ideal for someone with 1–2 years' experience who wants room to shape how a growing brand shows up.

Note: the founder runs the ad account, budget and targeting. Your focus is creating the creative that goes into it - and EMDS sits with the founder too.

What you'll do

Content creation

- Shoot and edit short‑form video and photo content – product, behind‑the‑scenes, lifestyle, much of it on your phone
- Turn our products and story into varied content using different hooks and angles
- Build a library of reusable content so we're never scrambling for something to post

Paid ad creative

- Produce ad creative for our Meta campaigns – multiple variations of each concept




- Develop content that speaks to different customer types, with hooks tailored to each
- Create content suited to different stages of the funnel, from first‑touch awareness through to conversion
- Work with the founder on what to test next, and turn winning concepts into fresh variations

Organic social

- Plan, create and schedule content for TikTok, Instagram & Facebook.
- Stay on top of trends, sounds and formats, and adapt them to our brand
- Engage with our community – comments, DMs, replies – in our brand voice

Planning & design

- Own the content calendar
- Design on-brand graphics and templates in Canva
- Report back simply on what's working, so we can do more of it

About you

- 1–2 years' experience in social media, content or marketing (in‑house, agency or freelance)
- Confident shooting and editing short‑form video yourself, and hands‑on in Canva
- Native to TikTok and Instagram – you understand what performs and why
- Interested in what makes an ad convert, not just what looks good – and happy producing several versions of the same idea to find out
- Organised and self‑directed – you can own a calendar without being chased
- A strong writer with a feel for consumer‑brand tone

Nice to have: experience creating paid social or UGC‑style ad creative; experience with a food, health or wellness brand; CapCut or similar; basic photography; comfortable on camera.

The details

- 2 days per week (set days, to be agreed), permanent part‑time

- Reports to: Founder

#J-18808-Ljbffr

📌 Content & Social Media Coordinator (Part-Time) (Waterloo)
🏢 Wellness by Tess
📍 Waterloo