CRM & Website / eCommerce Content Specialist

Redsbaby | Sydney (Zetland) | Hybrid

This role pairs full ownership of email and SMS with hands‑on work across our website. You'll run campaign strategy and execution in Klaviyo, and you'll be in Sanity CMS building pages, setting up promotions and fixing what's not working. If it touches a customer's inbox or our site, you'll know it inside out.

Redsbaby is a premium Australian baby brand. We design our own prams, strollers and baby essentials and control the full customer experience in‑house, across AU, NZ and EMEA. This role reports to our Senior Marketing Manager and works closely with our Product Manager, who provides the messaging and asset library you'll build from, and our eCommerce Manager on site performance and reporting.

What you'll own

- Email and SMS strategy and execution in Klaviyo, including campaign sends, lifecycle automation and ongoing activity
- A rolling eDM campaign calendar, aligned with the broader marketing calendar
- Build briefs that translate the messaging matrix and asset library into channel‑ready copy and creative
- Segmentation, A/B testing and performance optimisation across email and SMS
- CRM database health, list growth and retention initiatives, including reviews and referrals
- Website content across AU, NZ and EMEA, including uploads, campaign setup, bundles, coupon codes and SKUs




- QA of all uploaded content against briefs, including translation consistency across markets
- Reporting across CRM, email and SMS performance
- Using AI tools to improve speed and quality of execution across CRM and website work

About you

- 4+ years in CRM, email marketing or eCommerce
- Solid hands‑on experience with Klaviyo or a similar email platform
- Confident working in a CMS, building pages and loading content, not just updating text
- Already using AI tools in your day‑to‑day work
- Commercially minded, with a focus on engagement, conversion and revenue
- Highly organised, able to manage BAU and campaign activity at the same time without dropping detail
- Experience in a DTC or eCommerce brand is highly regarded

Working at Redsbaby

Our culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways), and Be RARE (take pride in exceptional execution).

You'll work hybrid, with 3 days in our bright, spacious office near Green Square Station and 2 from home. You'll enjoy birthday leave and join a team that's small enough to move fast but talented enough to execute at a very high standard.

If you want a role where you own the channel and see your work go live every week, we'd like to hear from you.

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📌 CRM + eCommerce Content Specialist (New South Wales)
🏢 Redsbaby
📍 New South Wales