Take ownership of digital marketing, social media, EDMs, HubSpot and content execution across a diverse portfolio of established Australian brands.

About ALG

Alchin Long Group (ALG) is an Australian-owned industrial group with a portfolio of trusted brands across building products, manufacturing, testing and compliance.

As the Group continues to grow, we are investing in a more modern, commercially focused and digitally capable marketing function that supports multiple brands, product launches and growth initiatives.

About the role

Reporting to the Head of Group Marketing & Communications, you will manage digital marketing execution across ALG’s portfolio of businesses.

You will take responsibility for social media, digital content, EDMs, HubSpot activity, campaign reporting and website coordination, while supporting product launches, go‑to‑market programs and broader marketing initiatives.

Working closely with the Growth & Strategy Manager, brand, design and activation specialists, external web developers and digital suppliers, you will help bring approved strategies and campaigns to life across digital channels.

This role would suit an experienced digital marketer who can work independently, as well as part of a team, values autonomy, can manage multiple brands and priorities, and knows how to build brands and maintain momentum.

What you’ll be doing

Digital marketing and content

- Managing social media activity across multiple ALG brands
- Maintaining and executing digital and social media content calendars
- Creating, adapting, scheduling and publishing digital content
- Writing content for social media, EDMs, websites and campaigns
- Capturing and coordinating photography, short‑form video and event content
- Monitoring engagement and identifying opportunities to improve digital visibility
- Applying established brand standards consistently across digital channels

EDMs, CRM and HubSpot

- Building, testing, scheduling and distributing EDMs through HubSpot
- Maintaining audience lists, segmentation, forms and database quality
- Supporting landing pages,



campaign workflows and lead capture activity
- Translating product, campaign and go‑to‑market strategies into digital communications
- Monitoring email performance and recommending practical improvements
- Supporting the effective use and ongoing development of HubSpot across the Group

Campaigns and reporting

- Executing digital activity for integrated campaigns, product launches and go‑to‑market programs
- Coordinating campaign timelines, approvals, content and digital assets
- Tracking performance across social media, EDMs, websites and digital campaigns
- Preparing regular, clear and commercially meaningful marketing reports
- Consolidating data from HubSpot, websites, social platforms and external suppliers
- Using performance insights to recommend improvements to content and channel activity

Websites

- Coordinating website updates across multiple ALG brand websites
- Working with the Growth & Strategy Manager to bring approved strategies and go‑to‑market plans to life
- Liaising with external web developers and digital suppliers
- Preparing and coordinating copy, imagery, campaign assets and page requirements
- Reviewing staging links and coordinating feedback, approvals and implementation
- Maintaining visibility of website requests, progress and outstanding actions

Events and marketing support

- Supporting digital communications and content for trade shows and events
- Capturing and publishing content before, during and after events
- Coordinating event‑related EDM, website and social media activity
- Working collaboratively across the broader marketing function as priorities require

About you

- A completed degree in Marketing, Communications,



Digital Media, Business or a directly related discipline
- At least five years’ relevant experience in digital marketing, content, social media or campaign execution
- Demonstrated experience managing digital channels and content calendars
- Experience building and distributing EDMs through HubSpot or a comparable platform
- Experience with CRM data, audience segmentation and campaign workflows
- Experience coordinating website updates with developers or agencies
- Strong content creation and copywriting capability
- Experience preparing digital marketing and campaign performance reports
- Confidence using Adobe Creative Cloud, Canva or similar creative platforms
- Strong organisation, attention to detail and workflow management
- The ability to manage multiple priorities and progress work independently
- Strong communication and stakeholder coordination skills
- A proactive, commercially aware and solutions‑focused approach

A relevant completed tertiary qualification is essential. Applications that do not meet this requirement will not be considered.

Highly regarded

- Strong HubSpot experience
- Experience working across multiple brands, clients or business units
- Photography, video editing or short‑form content capability
- Exposure to paid social, SEO, Google Analytics or digital advertising
- Experience in B2B, industrial, manufacturing, construction or trade‑related industries
- Experience supporting product launches, trade shows or events
- Genuine ownership of digital marketing across a diverse brand portfolio
- Broad exposure across social media, EDMs, HubSpot, websites, campaigns and reporting
- Opportunity to work closely with experienced strategy, brand, design and activation specialists
- Direct exposure to senior marketing leadership and strategic initiatives
- A marketing function that is actively evolving and being invested in
- Supportive and team-oriented team environment
- Western Sydney location with onsite parking

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📌 Digital Marketing Specialist (New South Wales)
🏢 ALG Group Services
📍 New South Wales