More & More Retail Group is the operating company behind CaravanMods and The Landscape Store — two established ecommerce brands generating more than $11 million in combined annual revenue.

CaravanMods serves the caravan, camping and 4WD market. The Landscape Store serves landscapers, trades and homeowners across landscaping, drainage and irrigation.

We are looking for an experienced Senior Ecommerce & Growth Manager to take ownership of profitable ecommerce growth across both brands.

This is a senior, hands-on role. You will personally work inside the core platforms, identify the highest-value opportunities and decide where freelancers, agencies, offshore support or future hires can improve output.

You will work directly with the founders and have genuine influence over how both brands grow.

More & More Retail Group is the operating company behind CaravanMods and The Landscape Store — two established ecommerce brands generating more than $11 million in combined annual revenue.

CaravanMods serves the caravan, camping and 4WD market. The Landscape Store serves landscapers, trades and homeowners across landscaping, drainage and irrigation.

We are looking for an experienced Senior Ecommerce & Growth Manager to take ownership of profitable ecommerce growth across both brands.

This is a senior, hands-on role. You will personally work inside the core platforms, identify the highest-value opportunities and decide where freelancers, agencies, offshore support or future hires can improve output.

You will work directly with the founders and have genuine influence over how both brands grow.

The prospect

You will join two profitable businesses with established Shopify stores, active Meta and Google advertising, strong customer and product data, successful products and a healthy pipeline of launches.

Recent launches have created significant growth across the group. Your role will be to sustain that momentum, improve the way we acquire and retain customers, and turn more launches and existing categories into reliable profit drivers.

We are not looking for someone to simply maintain what already exists. We want someone who can identify what is being left on the table and act on it.

What you will own

1. Ecommerce Growth & Website Management

- Own ecommerce performance across both brands.

- Manage and optimise both websites, improving conversion, merchandising and onsite experience.

- Identify opportunities to increase average order value, repeat purchase and customer lifetime value.





- Prioritise valuable website, SEO and content improvements, coordinating specialist support where required.

2. Digital Advertising & Customer Acquisition

- Personally manage and optimise Meta and Google advertising.

- Own budgets, campaign structure, offers, landing pages, creative testing and product-feed performance.

- Assess additional channels such as TikTok, YouTube and affiliates where commercially justified.

- Evaluate results based on profitable business growth, not platform-reported ROAS alone.

3. Email, SMS & Customer Retention

- Lead Klaviyo strategy, campaigns, automation and segmentation across both brands.

- Improve retention and LTV.

- Align lifecycle marketing with product launches, paid advertising, content and stock availability.

4. Product Launches, Creative & Social

- Lead the marketing of product launches from planning through to post-launch review.

- Develop positioning, offers, creative angles and testing plans.

- Use customer feedback, reviews and objections to improve messaging and content.

- Brief and coordinate videographers, photographers, designers, creators and other production resources.

- Oversee social, UGC, influencer and creator activity so it supports launches, customer education and paid acquisition.

You will not be expected to produce or design every asset. You will own what is produced, why it is produced and how it performs.

5. Analytics, Commercial Performance & Resources

- Use Shopify, advertising, customer and financial data to guide priorities, budgets and growth decisions.

- Build clear reporting connecting marketing activity to revenue, gross profit, customer acquisition, retention and marketing contribution.

- Work closely with the founders, sales, customer service and operations teams.

- Decide which work should remain personally owned and which should be supported by freelancers, agencies, offshore resources or future hires.

- Improve the systems and resources required to scale the marketing function.

This role is hands-on

During the initial phase,



the majority of your time will be spent personally executing and optimising growth initiatives.

You should be comfortable working directly inside:

- Meta Ads

- Google Ads

- Shopify

- Klaviyo

- GA4

- GTM

- Reporting and analytics tools

This is not a role where strategy is handed to other people for execution. You will be expected to understand the detail, make decisions and remain accountable for the commercial outcome.

What we are looking for

- 5+ years’ experience across ecommerce, growth or digital marketing.

- 3+ years working directly with product-based ecommerce or retail brands.

- Strong hands-on experience with Shopify, Meta Ads and Google Search and Shopping.

- Demonstrated experience increasing ecommerce revenue and profitability.

- Strong understanding of conversion, retention, CAC, LTV, payback and contribution margin.

- Experience with creative testing and launching product.

- Strong commercial judgement and the ability to work independently.

- Confidence working directly with founders and cross-functional teams.

Experience across multiple brands, SEO, UGC, creators, affiliates, agencies or offshore support will be highly regarded.

Industry experience in caravan, camping, 4WD, outdoor, hardware, landscaping or trade categories is helpful but not essential.

This role may not suit someone who

- no longer wants to work directly inside the platforms;

- wants to inherit and manage a large established marketing team;

- has only agency account-management or lead-generation experience;

- focuses on platform ROAS without understanding actual profitability;

- needs founders to determine every campaign, test and priority.

Why join us?

- Own ecommerce growth across two established and profitable brands.

- The role includes a meaningful performance-linked bonus tied to agreed commercial outcomes.

- Work directly with founders and decision-makers.

- Influence product launches, positioning and commercial strategy.

- Build the marketing capability without unnecessary corporate bureaucracy.

- Access meaningful budgets and the ability to recommend specialist resources.

- See ideas move quickly from decision to execution.

Sydney-based candidates are preferred because of the value of spending time with the founders, products and teams at our Artarmon operation. However, we are open to hybrid or flexible arrangements for an exceptional candidate who can deliver results and remain closely connected to the business.

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📌 Senior Ecommerce & Growth Manager (New South Wales)
🏢 More and More
📍 New South Wales