Territory Sales Manager - Commercial Equine

The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.

SunRice is a outstanding place to work, providing a real opportunity for passionate people to make a difference.

About the role

If Commercial Equine is your world and the NSW breeding and racing industry feels like home, this one’s for you.

We’re looking for a Territory Sales Manager - Commercial Equine based in the Hunter Valley, to represent Pryde’s and CopRice, part of the SunRice portfolio, across the Hunter Valley and broader NSW equine industry. This is a relationship‑led, industry‑immersed role where credibility, passion and presence matter just as much as results.

This role isn’t confined by postcodes - you’ll be where the industry is, from studs and trainers to yearling sales and race days, where you will spend your time building trust and growing the business. With the autonomy to own outcomes you’ll be supported by a collaborative Commercial Equine, Nutrition and Regional Retail team.

Key responsibilities will include:

Acting as a trusted and credible ambassador for Pryde’s and CopRice within the NSW breeding and racing industries

Building, maintaining and growing long‑term relationships with studs, trainers and key industry influencers

Proactively identifying and converting new Commercial Equine opportunities across NSW

Attending and supporting key industry events including sales, race days and sponsored activities





Working closely with the Commercial Equine RSM and Nutrition team to deliver tailored, value‑based feeding solutions

Managing and growing relationships with Ag Retail stores across the Hunter Valley

Driving distribution, ranging, visibility and in‑store execution across the SunRice regional retail portfolio

Delivering agreed call coverage, activations and sales targets with solid planning and follow‑through

Maintaining accurate reporting, organisation and territory discipline while flexing to industry needs

About You

You bring strong equine industry knowledge and credibility, with the confidence to engage authentically with breeders, trainers and industry partners. You’re commercially curious, comfortable owning your patch, and build trust naturally - whether you call it sales or simply doing right by your customers.

You’re capable of working autonomously and backing your judgement, while actively leaning into the team - asking questions, sharing ideas and collaborating to deliver the best outcomes. You understand that in this industry, relationships, timing and trust are everything.

You also enjoy building retail partnerships, balancing industry presence with disciplined execution, and representing SunRice brands with pride.

You will bring:

Demonstrated experience and credibility within the commercial equine breeding and racing industry

A strong understanding of equine nutrition and feeding principles

Proven ability to build trusted, long‑term customer relationships





A self‑starter mindset with high accountability and ownership

Strong planning, organisation and time management skills

Confidence working autonomously while collaborating with wider teams

Flexibility to travel and engage where the industry takes you

Solid commercial acumen and a results‑focused approach

Experience in sales, territory or account management (Ag Retail experience is a bonus)

What’s in it for you

At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.

SunRice Product Allowance: Take home a taste of what we do best. Receive a monthly allocation of products, so you can enjoy and share the quality we’re proud to provide.

Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.

Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best

If you enjoy getting into the detail, working closely with customers and helping decisions turn into outcomes, then this is a role where your thinking doesn’t stop at conversation — it shows up in how horses (as well as livestock and pets) are fed, managed and supported.

All correspondence will be dealt with in strict confidence.

SunRice is committed to creating a diverse workplace and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.

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📌 Territory Sales Manager - Commercial Equine (Scone)
🏢 SunRice
📍 Scone