Hours: 15 hours per week (2 days), with flexibility to work these hours across 2–3 days. There is potential for additional hours as the business continues to grow.
About Mayde Tea
Mayde Tea is an Australian wellness brand creating premium organic herbal teas, latte powders and brewing accessories. We're looking for an experienced Marketing Manager to take ownership of our marketing and help drive the next stage of our growth.
This is a hands‑on role where you'll oversee everything from product launches and email marketing to website management, social media and creative direction. You'll work closely with the founders and have the opportunity to make a real impact within a growing Australian brand.
Develop and execute the overall marketing strategy
Plan quarterly marketing calendars, campaigns and seasonal promotions
Identify opportunities to grow brand awareness, customer engagement and online sales
Monitor campaign performance and recommend improvements based on data and customer insights
Stay up to date with trends across wellness, e‑commerce and digital marketing
Product Launches
Lead the planning and execution of all product launches from concept through to launch
Create launch strategies across email, website and social media
Coordinate marketing assets to ensure launches are delivered on time
Work closely with the product team on packaging, merchandising and launch planning
Email Marketing
Manage all Klaviyo campaigns, automations and customer flows
Plan and create weekly EDMs
Develop campaigns that increase customer engagement, retention and revenue
Continuously optimise email performance through testing and reporting
Website & E-commerce
Manage and update our Shopify website
Create and maintain product pages, collections and landing pages
Ensure website content is current, engaging and optimised for conversion
Recommend improvements to enhance the customer experience and online sales
Social Media & Content
Plan and manage our Instagram content calendar
Oversee the creation of content that reflects the Mayde Tea brand
Maintain a consistent brand aesthetic and tone of voice across all platforms
Monitor performance and use insights to continually improve content
Digital Marketing
Collaborate with our external digital marketing agency on paid advertising campaigns
Contribute to campaign strategy, messaging and creative direction
Brief and review ad creative to ensure it aligns with our brand
Analyse campaign performance and provide recommendations for ongoing improvements
Brand & Partnerships
Manage influencer relationships and brand collaborations
Identify partnership opportunities aligned with the Mayde Tea brand
Coordinate gifting, collaborations and campaign activations
Ensure consistency across every customer touchpoint
Analytics & Reporting
Track key marketing metrics across Shopify, Klaviyo and social media
Report on campaign performance and marketing ROI
Use customer insights and data to shape future campaigns and product launches
About You
5+ years' experience in a marketing role, ideally within e‑commerce or consumer brands.
Highly organised with excellent project management skills.
Highly experienced with Shopify and Klaviyo.
Strong understanding of social media, digital marketing and content creation.
Confident writing marketing copy that aligns with a premium brand.
Creative, proactive and able to work independently.
Passionate about wellness, lifestyle and beautiful branding.
What We Offer
- Work with a fast-growing Australian wellness brand.
- A adaptable 15-hour work week, with hours spread across 2–3 days.
- Opportunity for additional hours as the business grows.
- Generous staff discounts across the entire Mayde Tea range.
- A supportive, collaborative team environment where your ideas are valued.
- Creative autonomy and the opportunity to make a genuine impact on the brand.