2d ago , from Illawarra Mercury Job Board

SWT is a fast-growing women’s fashion and activewear brand redefining what activewear can look like.

We create pieces designed to move between workouts, weekends and everyday life combining performance with a strong fashion point of view. With a rapidly growing global customer base, particularly in the US, we’re looking for a commercially minded Performance Marketing Manager to help take SWT into its next stage of growth.

This is an opportunity to join an ambitious, creatively driven brand where your work will have a direct and visible impact.

The Role

We’re not looking for someone to come in and “fix” the account or apply a generic performance marketing formula. We’re looking for someone who can protect what is already working, keep it evolving and understand that paid media is one of the most important expressions of our brand.

For many customers, an ad is their first interaction with SWT. How we show up through paid media directly shapes how the brand is discovered, understood and perceived. Because of this, the person in this role needs to have both a strong performance mindset and an instinctive understanding of fashion, culture, creative and what feels current.

You’ll own and manage SWT’s paid media across Meta, TikTok and Google, working closely with our founders and creative team to ensure every ad feels considered, fresh and unmistakably SWT. You’ll identify which campaign assets and organic content should be amplified, contribute current creative ideas and ensure our advertising never becomes repetitive, overly sales-driven or disconnected from the wider brand.

Performance matters, but so does taste. We’re looking for someone who can monitor the numbers, spot opportunities and scale what is working without compromising how the brand looks or feels.

This is not a role for someone who simply launches campaigns,



adjusts budgets and sends weekly reports. It’s for someone who understands that the strongest performance comes from the right combination of creative instinct, cultural awareness, customer insight and commercial thinking.

What you’ll be doing

Owning SWT’s paid media strategy across Meta, TikTok, Google and emerging channels

Managing campaigns from setup and testing through to optimisation and scaling

Managing budgets to achieve revenue, ROAS, CAC and profitability targets

Working closely with the creative team to brief performance-led content that still feels elevated and on‑brand

Analysing customer journeys, landing pages and conversion performance

Monitoring attribution

Providing clear weekly insights on performance, learnings and opportunities

Supporting collection launches, promotional periods and major brand moments

Staying ahead of platform changes, emerging formats and shifts in digital consumer behaviour

Helping shape SWT’s wider growth strategy as the brand continues to scale globally

Who we’re looking for

You’re commercially sharp, creatively aware and genuinely interested in fashion, culture and digital brands.

You’re comfortable in the numbers, but you also understand that great performance marketing starts with great creative.

Ideally, you’ll have:

2+ years of experience managing paid media for an e-commerce or direct-to-consumer brand

Strong hands‑on experience with Meta Ads Manager, TikTok Ads manager, Google Ads Manager and Pinterest Ads Manager

A strong understanding of ROAS, CAC, MER, LTV, conversion rate and contribution margin

Robust analytical and reporting skills

The ability to move quickly, prioritise effectively and take ownership of outcomes

Someone that genuinely aligns with SWT's aesthetic and loves the brand

Experience within fashion, activewear, beauty or another culturally relevant consumer brand would be highly regarded.

#J-18808-Ljbffr

📌 Performance Marketer (New South Wales)
🏢 SWT Active
📍 New South Wales