Technical Sales Representative – Automotive Refinish

Wholesale Paint Group (WPG)
Cairns, QLD

Join North Queensland’s Leading Automotive Refinish Team

Wholesale Paint Group is one of Australia’s fastest-growing automotive refinish distributors, proudly representing leading global brands including Glasurit, Baslac, DeBeer, Sherwin-Williams, 3M and more.

You’re not just selling paint, you will be helping workshops perform at their best. We’re looking for a driven, customer-focused Technical Sales Representative to take ownership of our North Queensland region, grow market share, and deliver real commercial impact.

This is a role for someone who wants autonomy, variety, and the chance to genuinely shape outcomes for customers and their own career.

About the Role

A field-based role where you’ll act as a trusted advisor and business partner to collision repair centres across the region.

You will:

- Take ownership of an established territory across Cairns and surrounds

- Grow the region by identifying and winning new business

- Build strong, long-term relationships with workshop owners and decision-makers

- Provide technical product advice and tailored solutions

- Work with supplier reps on demonstrations, training, and product rollouts

- Plan and manage your own customer visit schedule

- Drive market share and customer loyalty

- Support equipment installations and product conversions

- Work closely with internal teams to ensure great service and outcomes

About You

You’re self-driven, accountable, and enjoy being out in the field building relationships.

Ideally you have:

- Experience in automotive refinish, paint, panel,



or collision repair

- Sales or account management experience (preferred but not essential)

- Solid communication and relationship-building skills

- A proactive, organised, and independent mindset

- Ability to work autonomously while being part of a team

- Current Australian Driver’s Licence

- Basic Microsoft Office skills

Trade-qualified spray painters or panel beaters looking to move into a sales career are strongly encouraged to apply.

What’s on Offer?

- Competitive salary package with strong earning potential

- Fully maintained company vehicle

- Phone and laptop provided

- Ongoing technical and sales training

- Career progression in a growing national business

- Access to world-leading refinish brands

- Supportive, down-to-earth team culture

- Real autonomy over your territory

Why WPG?

Wholesale Paint Group is a proud family-owned and operated business. We’ve built our reputation on genuine relationships, hard work, and doing right by our customers and our people.

At WPG, you’re not just a number in a large corporate structure, you’re part of a close-knit team of people who know your name, value your contribution, and back you to succeed. We take pride in supporting our staff like family and creating a workplace where people can build long-term careers.

We back our people, trust their decisions, and give them the tools to succeed.

At WPG, your effort directly drives your results for your customers and your career.

Apply now with your resume and a brief cover letter outlining your experience and suitability for the role.

All applications will be treated in strict confidence.

📌 Technical Sales Representative - Automotive Refinish (Stratford)
🏢 Wholesale Paint Group
📍 Stratford