At What Matters Agency, we partner with some of Australia's most iconic hospitality groups & venues to bring their vision to life across content, strategy, and performance marketing. Whether it's launching a viral TikTok campaign, scaling bookings through Meta Ads, or building full-funnel strategies that convert - we create work that moves the needle.

We're a rapid-growing team of creative minds, strategic thinkers, and performance specialists who care deeply about what we do. And now, we're looking for a Social Media Coordinator who's as creative, organised, and passionate about social media as we are.

You're here because you want more. More impact. More challenge. More momentum. You want to build brands that matter, work across industries that excite you, and create social media that people genuinely engage with.

WHAT YOU'LL BE DOING:

In this role, you'll take ownership of the organic social media execution across a portfolio of Australia's leading hospitality brands.

Manage monthly content planning, scheduling, publishing, and execution across Instagram, Facebook, TikTok, LinkedIn, and emerging platforms across multiple client accounts, ensuring projects are delivered accurately and on time.

Develop social media strategies and creative content plans that align with each client's goals and marketing objectives.

Write engaging, on-brand copy that captures each venue's unique personality and tone of voice.

Collaborate with producers, photographers, videographers, editors, and strategists to ensure every shoot is planned with social media performance in mind.

Research trends, competitors,



and platform updates to continuously bring fresh ideas and opportunities to our clients.

Assist with creative brainstorming, campaign ideation, and wider marketing initiatives across both agency and client projects.

Work closely with the wider team to ensure social content aligns with broader marketing strategies and campaign objectives.

WHO YOU ARE:

You have 2+ years' experience managing social media accounts, with agency experience highly regarded.

You're passionate about social media, hospitality, food, lifestyle, and creating content that genuinely performs.

You're an exceptional copywriter with the ability to adapt your writing across multiple brands.

You have a strong understanding of Instagram, TikTok, Facebook, and emerging social platforms.

You're highly organised and confident managing multiple brands and competing priorities.

You have a creative eye and understand what makes engaging short-form content.

You thrive working collaboratively alongside creatives, strategists, and production teams.

You're proactive, curious, and constantly looking for ways to improve both your work and the brands you manage.

You're take ownership, communicate well, and genuinely care about delivering exceptional results.

WHY JOIN WHAT MATTERS?

- Work with some of Australia's leading hospitality brands and create content seen by millions.
- Be part of a high-performance team of creatives, producers, strategists, editors, and marketers who genuinely care about the work.
- We back our people with mentorship, development, and the tools to continue growing your career.
- Flexible hybrid working environment.
- Clear opportunities for career progression as the agency continues to expand.

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📌 Social Media Coordinator (New South Wales)
🏢 What Matters Agency
📍 New South Wales