Demi International Training School – Chermside QLD

The Digital Performance Specialist is a hybrid role that blends campaign management, performance marketing support, website content and digital marketing. You’ll develop and execute tailored marketing strategies for our online course websites and student clinic websites, aligned with business goals and KPIs. This includes the implementation of optimising on-page elements and supporting off-page lead generation activities with a strong focus on paid search and social media acquisition.

About Us:

Demi Education Group (DEG) is a nationally recognised provider of vocational education across beauty, wellness, dermal science, cosmetic nursing and cosmetic medicine. Our portfolio includes Demi International, Australasian Academy of Cosmetic and Dermal Science, Aspire Training Clinics, International College of Queensland, and Demi Apprentice & Trainees. We operate six fun and exciting Demi campuses in Queensland and professional Aspire Training Clinics in Perth, Brisbane, Melbourne, Gold Coast and Sydney. DEG is backed by private equity (Armitage Associates) and poised for strategic growth.

What You’ll Do - Key Responsibilities

1.) Paid Search (Google Ads):

- Own day-to-day optimisation of paid media accounts alongside our suppliers. This includes Search, Display, Performance Max and Social campaigns. You’re accountable for working with our support team on setup, optimisation, pacing and performance against KPIs.
- Write and test compelling ad copy across all formats (Eg: responsive search ads, display creative briefs, reels content creation direction) and work with the marketing team for approvals and iterate based on performance data.
- Manage and monitor campaign budgets,



report on spend vs. performance, and make proactive recommendations on budget allocation to maximise lead volume and cost per lead across the portfolio.

2.) Paid Social (Meta):

- Day-to-day optimisation of paid social campaigns across Meta (Facebook & Instagram) from audience setup and creative briefing through to bid management and reporting.
- Support our audience strategies including custom audiences, lookalikes, retargeting pools and exclusions, ensuring we’re reaching prospective students and clinic clients at the right stage of the funnel.
- Brief creative assets for paid social in collaboration with the marketing team, specifying format, copy direction, hook, and CTA. Use performance data to drive creative iteration and A/B testing.
- Monitor campaign performance daily, identify trends and anomalies, and elevate or self-resolve issues quickly. Deliver performance summaries with clear insights and recommended actions.

3.) Site Trading, SEO & Conversion Optimisation

- Take ownership of site trading across the clinic and course websites - monitoring traffic, session quality, bounce rates and conversion performance, and flagging issues that need to be resolved with the relevant team or agency.
- Build, implement recommendations and optimise lead generation landing pages, treatment product pages and offers for clinic promotions,



via in platform content changes.
- Work with our UX/UI agency on conversion rate improvements - reviewing session recordings, heatmaps and analytics to identify friction points and testing fixes through form optimisation, page layout changes and CTA improvements.

What you’ll bring:

- 3-5 years of hands‑on paid media experience, with proven competency in Google Ads and Meta Ads Manager. Experience across TikTok Ads and/or LinkedIn Ads is a strong advantage.
- Experience managing paid campaigns either in‑house or in an agency workplace, ideally within education, health, wellness or retail. Familiarity with eCommerce integrated platforms including Shopify, Active Campaign and HubSpot is a strong advantage.
- Solid understanding of search engine tools, optimisations and on platform capabilities to optimise SEO and AI search for our website performance
- Confident managing budgets with a strong attention to pacing, cost per lead benchmarks and platform-level anomaly detection.
- Track record of delivering measurable website results (lead volume, CPL improvement, ROAS) with the ability to translate platform data into explicit insights and recommended actions for stakeholders.
- Proficiency in Google Ads (Search, Display, PMax, YouTube), Meta Business Manager and Google Analytics 4. Comfortable using GA4, Google Tag Manager and SEM Rush software, alongside our Wordpress, Hubspot and Shopify systems.
- Organised, proactive, approachable, you’ll thrive working independently in a passionate, capable small team

For more information contact Madeline Cambel (Head of Marketing) on (08) 6559 6***

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📌 Digital Performance Specialist (Brisbane)
🏢 Demi International Training School
📍 Brisbane