We are a fast-growing Australian HRTech / EdTech SaaS company on a mission to help K-12 schools become amazing places to work — so they can be amazing places to learn. Our platform empowers hundreds of leaders and thousands of staff in schools across Australia and the USA every day.

We are scaling rapidly and looking for a Marketing Manager who can build the plan, then build the pipeline.

This is a high-visibility, revenue-generating role. You will own the annual marketing plan and - critically - its execution, running the digital and performance marketing engine that generates a predictable stream of qualified leads for our Partnerships and Growth Managers in Australia and the USA. Together, marketing and growth are the revenue engine of this business.

Two things matter enormously to us in this role. The first is that you can write - really write - for an audience of principals, superintendents, HR directors and system executives who are highly educated, time-poor and allergic to marketing fluff. The second is that you care about the problem we're solving - we think the sustainability of workforces in social impact sectors is mission critical for the world.

About the Opportunity

We are a rapid-growing Australian HRTech / EdTech SaaS company on a mission to help K-12 schools become amazing places to work — so they can be amazing places to learn. Our platform empowers hundreds of leaders and thousands of staff in schools across Australia and the USA every day.

We are scaling rapidly and looking for a Marketing Manager who can build the plan, then build the pipeline.

This is a high-visibility, revenue-generating role. You will own the annual marketing plan and - critically - its execution, running the digital and performance marketing engine that generates a predictable stream of qualified leads for our Partnerships and Growth Managers in Australia and the USA. Together, marketing and growth are the revenue engine of this business.

Two things matter enormously to us in this role. The first is that you can write - really write - for an audience of principals, superintendents, HR directors and system executives who are highly educated, time-poor and allergic to marketing fluff. The second is that you care about the problem we're solving - we think the sustainability of workforces in social impact sectors is mission critical for the world.

The Role & Your Impact

Your core mandate is to plan the year, ship the campaigns, and generate a steady, measurable flow of Marketing Qualified Leads and Sales Qualified Leads into the hands of our Growth team. With the CEO and our Partnership Leads in Australia and the USA, you will build a sequenced, budgeted 12-month plan mapped to revenue targets across both markets - and then you will execute it - hands on the tools, with the help our our friends in Agencies and as you build out a team.

This is not a role where you brief and sit back. You will be setting bids,



building landing pages, in HubSpot configuring workflows, and in the data every morning working out what to change. You will have a Digital and Design Lead alongside you and direct access to internal Subject Matter Experts for technical depth. The strategy, the build, the numbers and the results are yours.

You will also be one of the primary voices of our company. Our audience is made up of educated professionals doing hard, important work. They can smell a generic campaign from a mile away, and they disengage instantly.

Everything we publish - case studies, thought leadership, EDMs, ad copy, event material - needs to be intelligent, evidence-informed and genuinely useful. You need to be able to sit with a researcher or a school leader, understand something complex, and turn it into writing that respects the reader's intelligence.

We are a social impact business. Teacher shortages, burnout and staff turnover are real problems with real consequences for students, families and the community - we exist to make a difference - and we're looking for someone who shares our passion to see schools become amazing places to work - so they can be amazing places to learn.

Key Responsibilities

- Annual Marketing Planning & Execution: Build, own and deliver the annual marketing plan for AU and the USA - campaign calendar, channel mix, budget allocation and lead targets aligned to the company revenue plan. Re-forecast quarterly against what the data is telling us.

- Digital & Performance Marketing: Plan, build, launch and optimise campaigns end to end across paid search, paid social (LinkedIn and Meta), SEO, retargeting, landing pages and email - managing spend to target and continuously driving down cost per lead while scaling volume.

- Demand Generation & Pipeline Handoff: Generate a steady, predictable flow of MQLs and SQLs across both markets. Own lead scoring and qualification criteria, and run a clean, fast handoff of qualified leads to our Partnerships and Growth Managers in Australia and the USA.

- Writing & Content: Write and edit high-quality, conversion-focused content for a sophisticated professional audience - case studies, thought leadership, EDMs, sales collateral and social - drawing on internal SMEs and customers for substance.

- Marketing Automation & Lead Lifecycle: Design and maintain automated nurture, re-engagement and retention workflows in HubSpot, keeping data integrity tight across the marketing and sales stack.

- Account-Based & Co-Marketing Campaigns:



Design and run ABM campaigns targeting priority accounts, working alongside the Growth team on named-account strategy and co-branded partner initiatives.

- Brand Management: Uphold and grow a distinctive brand across all channels and both markets - consistent in look, feel and tone of voice.

- Event Marketing: Lead the planning, promotion and execution of webinars, conferences and industry workshops as genuine lead generation channels, with follow-up sequences and measured pipeline outcomes.

- Performance Reporting: Track and report against MQL and SQL volume, funnel conversion rates, cost per lead, customer acquisition cost, channel ROI and marketing contribution to pipeline and closed-won revenue — producing reliable, executive-ready reporting for the CEO and Board.

What We Are Looking For

- 7+ years planning and executing B2B marketing campaigns, with real depth in digital and performance marketing. SaaS and education sector experience is desirable but not essential.

- Exceptional writing ability. You can write with clarity, precision and personality for an audience of highly educated professionals. You understand that credibility with this audience is earned through substance, not adjectives - and you can prove it with work you've written yourself.

- A genuine connection to the cause. You want your work to matter. The state of the education workforce is something you find worth caring about, and that shows up in the quality and integrity of what you produce.

- A pipeline mindset. You measure your work in qualified leads and revenue influenced, not impressions and engagement. You can point to campaigns you built and the pipeline they produced.

- Hands-on technical fluency across marketing automation and CRM (ideally HubSpot), paid media platforms, analytics and SEO tooling — with the confidence to build, configure and troubleshoot yourself.

- Planning and execution discipline. You can hold a 12-month plan and a Tuesday deadline in your head at the same time, manage a high volume of work, and spot integration points and problems early.

- Data and commercial judgement. You're comfortable living in the numbers: setting targets, reading funnel data, diagnosing where leads are leaking, and making evidence-based calls on where to spend next.

- Stellar team player. At PeopleBench every day is a collaboration. Trust is high - everyone has something to contribute - and we genuinely live our values of Integrity, Curiosity and Tenacity.

What's in it for you?

- Competitive base salary ($110k–$130k base) + super + rewarding bonus structure.

- Flexible hybrid work model based in our 5 star Brisbane HQ.

- Direct visibility with executive management.

- Genuine ownership of the marketing function - your plan, your budget, your results.

- Work that matters, on a problem worth solving, with a team that cares about it.

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📌 Marketing Manager (Brisbane)
🏢 PeopleBench
📍 Brisbane