Ozcare is continuing to strengthen its digital capability to support our growing organisation and the people we serve. We’re seeking a Digital Marketing Specialist to take ownership of our digital channels and platforms, ensuring they are effective, user‑centred and aligned to Ozcare’s purpose and brand.

This role is ideal for an experienced digital specialist who enjoys managing end‑to‑end digital activity, working independently, and bringing a structured, organised approach that gives leaders confidence that digital performance, content and campaigns are being actively managed and continuously improved.

Reporting to the Head of Brand and Communications, you’ll work closely with internal teams and external partners to enhance Ozcare’s digital presence, engagement and impact.

About the role

As the Digital Marketing Specialist, you’ll be responsible for managing Ozcare’s digital platforms and marketing activity, ensuring our websites, campaigns and digital channels effectively support clients, staff and the wider community.

Your role will cover strategy, execution and optimisation across a broad digital portfolio.

Supporting the development and implementation of Ozcare’s digital strategy

Managing Ozcare’s digital platforms, including websites, intranet and digital communication tools

Ensuring digital content aligns with organisational priorities, brand guidelines and communication standards

Website & Content Management

Maintaining and updating Ozcare’s corporate, hospital and retirement living websites using WordPress

Ensuring website content is accurate, accessible, user‑friendly and up to date

Working with internal teams to publish service information, updates and campaign content

Monitoring website performance and user experience to identify improvement opportunities

Coordinating website enhancements with CX designers, developers and technical teams

Digital Marketing, SEO & SEM





Developing and managing digital campaigns to promote Ozcare’s services, programs and initiatives

Managing email marketing and digital communications to key audiences

Supporting SEO and SEM initiatives to improve visibility, traffic and engagement

Working with external agencies to plan, manage and optimise paid digital activity

Monitoring campaign performance, budgets and outcomes, and recommending improvements

Social Media & Digital Communities

Managing Ozcare’s social media channels and digital communities

Supporting the creation of engaging digital content aligned to the Ozcare brand

Monitoring social engagement and responding appropriately to enquiries and feedback

Tracking and analysing digital performance including website traffic, campaign results and engagement metrics

Preparing regular reports that inform decision‑making and continuous improvement

Using insights to enhance user experience and digital effectiveness

Collaboration, Brand & Governance

Working closely with Brand and Communications, Marketing, Service teams and external partners

Ensuring all digital activity complies with accessibility standards, privacy requirements and Ozcare policy

Monitoring digital channels for reputational risk and escalating issues when required

Maintaining content governance and approval processes to protect brand integrity

About you

You’re a confident, detail‑focused digital marketing professional who enjoys taking ownership and responsibility for digital performance. You’re comfortable working autonomously, while keeping stakeholders informed and assured that digital activity is well managed.

You’ll bring:

Proven experience managing websites, digital platforms and digital marketing campaigns

Robust knowledge of CMS platforms, email marketing tools and analytics

Experience supporting SEO and SEM activity, including performance reporting

- Experience using the WordPress platform

Excellent organisational and project management skills

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📌 Digital Marketing Specialist (Brisbane)
🏢 Ozcare
📍 Brisbane