Performance Manager | Paid Media Campaigns

Location: Sydney | Hybrid Working

We’re looking for a results-driven Performance Manager with a proven record of building, optimizing, and scaling high-performance paid media campaigns for B2C clients. This role is ideal for someone who has proven agency experience and thrives on analytics, precision, and delivering measurable growth through strategic paid media execution.

You’ll lead end-to-end campaign management across Google Ads, Microsoft Ads, Meta, TikTok and other emerging platforms—driving performance, managing budgets, and ensuring every click counts.

The Role

As a Performance Manager, you’ll take full ownership of paid media campaigns, from pre-launch planning to continuous optimization and post-campaign analysis. You’ll collaborate closely with clients, and creative teams in Australia, ensuring that campaigns not only meet but exceed performance goals.

You’ll also act as the technical expert, setting up tracking, diagnosing issues, and using data to inform decisions that improve ROI, efficiency, and conversion rates.

About You

You’re analytical, commercially minded, and thrive on measurable results. You’re comfortable managing complex campaigns, solving problems quickly, and presenting insights that drive smarter decisions. You stay on top of platform updates, algorithm shifts, and industry trends, always looking for an edge.

Key Responsibilities

- Plan, implement, and optimize paid media campaigns across Google Ads, Microsoft Ads, Search Ads360, Meta Ads, TikTok Ads
- Conduct in-depth keyword research,



competitor benchmarking, and performance forecasting.
- Manage campaign structures, audience targeting, and bid strategies to achieve CPA and ROAS targets.
- Oversee tracking setup and validation, ensuring data accuracy across pixels, GTM, and analytics platforms.
- Deliver regular reporting and actionable insights to internal stakeholders and clients.
- Collaborate with creative and account teams to align messaging with performance objectives.
- Train and mentor junior team members, sharing best practices and optimization strategies.

Requirements

- Minimum 3+ years’ experience managing large-scale performance campaigns
- Strong understanding of campaign setup, optimising, budgeting, pacing and reporting
- Proficiency in Microsoft Ads, Apple Search Ads, Meta and TikTok Ads (Search Ads 360) is advantageous.
- Experience with Shopping, Remarketing, and Performance Max campaigns.
- Solid understanding of conversion tracking, tag management, and data attribution.
- Advanced Excel/Google Sheets skills and a strong grasp of analytics and reporting.
- Experience presenting campaign performance and recommendations to clients
- Excellent communication, organizational, and project management skills.
- Self‑motivated, highly detail-oriented, and confident managing multiple priorities.

If you’re ready to take ownership and deliver measurable impact, we want to hear from you. Apply now to join a high‑performing team where data, strategy, and results come together to drive meaningful growth.

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📌 Digital Manager (City of Sydney)
🏢 The Nudge Group
📍 City of Sydney