Ready to drive customer growth across paid, owned and performance channels?

We’re looking for a commercially minded, data-driven and hands‑on Digital Marketing Manager to lead the delivery of our digital channel strategy across paid media, CRM, email, SMS, affiliates and customer insights.

This is a true all‑rounder role for someone who understands how digital channels work together to drive acquisition, conversion, retention and profitable growth.

If you love performance marketing, thrive on customer data, know your way around email segmentation, and can confidently work with agencies to get the best outcomes, this is the role for you.

What’s the role about?

As the Digital Marketing Manager, you’ll be responsible for managing key digital growth channels across the US, AU and NZ businesses.

You’ll work closely with our advertising agency across paid search, Meta and TikTok, oversee CRM and lifecycle marketing strategy, manage email and SMS segmentation, partner with our affiliate agency, and work with our offshore CRM analyst to turn customer insights into commercial action.

You’ll sit at the centre of channel performance and customer growth — ensuring our paid, owned and affiliate channels are aligned to business priorities, trading moments, customer behaviour and revenue targets.

This is a hands‑on role that requires someone who can move between strategy, execution, reporting, agency management and optimisation.

What you’ll be doing:

Paid Media & Performance Marketing

- Manage the day-to-day relationship with the advertising agency across paid search, Meta and TikTok
- Oversee paid media spend and ensure budgets are aligned to commercial priorities across AU, NZ and US
- Review weekly and monthly paid media performance, including ROAS, CPA, traffic, conversion, revenue and spend efficiency
- Challenge agency recommendations and drive continual optimisation across campaigns, audiences, creative, channel mix and testing
- Ensure paid activity is aligned to promotional calendars, trade priorities, customer segments and product focuses
- Identify opportunities to improve acquisition, retargeting, traffic quality and full‑funnel performance

CRM, Email & SMS Strategy

- Manage customer segmentation strategies across lifecycle stage, spend, engagement, behaviour and customer value
- Work with the ecommerce and marketing teams to ensure email and SMS campaigns are commercially sharp,



customer‑led and aligned to trading priorities
- Review and optimise email and SMS performance across revenue, open rates, click‑through rates, conversion, unsubscribe rates and customer engagement
- Identify opportunities to improve lifecycle journeys, triggers, automation, post‑purchase flows, winback activity and personalisation

Customer Insights & Reporting

- Work closely with the offshore CRM analyst to surface insights across customer behaviour, channel performance and segment‑level trends
- Translate customer and campaign data into explicit recommendations that improve trade, CRM and channel performance
- Track performance across new, active, retained, lapsed, high‑value and low‑value customer segments
- Support weekly and monthly reporting across digital marketing, CRM and customer growth KPIs
- Identify opportunities to improve customer frequency, retention, AOV, engagement and lifetime value

Affiliate Marketing

- Manage the relationship with the affiliate agency and support the ongoing optimisation of the affiliate channel
- Review affiliate performance, partner mix, commission levels, promotional exposure and revenue contribution
- Ensure affiliate activity is aligned to business priorities, promotional moments and market‑specific opportunities
- Support the development and execution of digital channel strategies across the US, AU and NZ businesses
- Ensure paid, owned and affiliate channels are working together to support customer growth and revenue targets
- Partner closely with ecommerce, creative, content and trade teams to align channel activity to business priorities
- Identify market‑specific opportunities across customer acquisition, retention, reactivation and promotional strategy
- Bring a commercial lens to all digital activity, balancing revenue growth, customer engagement and profitability

What we’re looking for:

- Commercially minded and performance focused
- Confident working across paid media, CRM, email, SMS and affiliates
- Data‑driven, curious and comfortable turning insights into action




- Strong with agencies and able to challenge performance constructively
- Hands‑on, proactive and comfortable moving between strategy and executionCalm under pressure and able to manage competing priorities across multiple markets
- Customer‑led, with a strong understanding of segmentation and lifecycle marketing

Experience & Skills:

- 3+ years’ experience in digital marketing, CRM, performance marketing or ecommerce marketing
- Experience across paid search, Meta, TikTok, email, SMS and affiliate marketing
- Proven experience managing external agencies and holding them accountable to performance outcomes
- Strong understanding of digital KPIs including ROAS, CPA, conversion, traffic, AOV, revenue, engagement and retention
- Experience with customer segmentation, lifecycle marketing and CRM reporting
- Strong analytical skills, with the ability to interpret data and turn it into commercial recommendations
- Comfortable using platforms such as GA4, Meta Ads Manager, Google Ads, CRM/ESP platforms and reporting dashboards
- Excellent communication skills with the ability to brief, challenge, elevate and collaborate across teams
- Retail, fashion or multi‑market experience will be highly regarded

You’ll succeed in this role if you…

- Love understanding what makes customers click, convert and come back
- Can balance commercial urgency with long‑term customer growth
- Are confident working with agencies and know how to get the best out of them
- Are comfortable with numbers and know how to find the story in the data
- Like testing, learning and improving rather than relying on set‑and‑forget activity
- Can move quickly while still being structured and considered
- Bring ideas to the table and are motivated by measurable impact

You’ll play a key role in shaping the digital marketing and customer growth strategy across our global business.

You’ll work across multiple markets, channels and customer segments, with the opportunity to influence how we acquire, convert, retain and grow our customer base.

This is a role where your work will have a direct impact, from how we spend media dollars, to how we segment customers, to how we build stronger relationships through CRM, email and SMS.

You’ll be joining a fast‑moving digital team that values accountability, curiosity, commercial thinking and action.

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📌 Digital Marketing Manager (6 month contract) (New South Wales)
🏢 City Chic
📍 New South Wales