Since 1923, Sealy has been dedicated to helping Australians achieve better sleep. Through our national retail network and continuous innovation in Posturepedic® technology, backed by orthopaedic research, we've become one of the world's most trusted sleep brands.

The Opportunity

We are seeking a highly creative, strategic and hands‑on Content Marketing Specialist to join our Digital Marketing team.

This role is ideal for someone who thrives on bringing campaigns to life through premium content creation, visual storytelling and social‑first thinking. You'll be responsible for planning, producing and optimising content that supports brand campaigns, product launches, influencer partnerships and customer engagement initiatives.

This is not an influencer role. Instead, we're looking for someone who can strategically plan content, confidently manage shoots, direct creative execution, and create compelling content that delivers measurable results.

Key Responsibilities:

Define and lead Sealy's overarching social media and content strategy, ensuring all content, campaigns, influencer partnerships and channel activity align with brand objectives, audience insights and business growth priorities.

Develop and execute strategic content plans, content pillars and channel‑specific approaches that support marketing campaigns, product launches and key commercial initiatives.

Continuously analyse, review and optimise content performance, refining strategies to improve audience engagement, reach, brand awareness and conversion opportunities.

Identify emerging content trends, platform updates and consumer behaviours to keep Sealy at the forefront of social and digital content.

Create and manage content calendars, proactively planning content opportunities around key campaigns, seasonal moments, partnerships and product launches.

Establish reporting frameworks and success metrics to measure content effectiveness and inform future creative and strategic decisions.





Content Creation & Production

Produce high‑quality photo and video content for social media, digital campaigns, product launches and brand initiatives.

Confidently plan, coordinate and execute studio and on‑location shoots.

Create platform‑specific content for Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and website channels.

Edit and adapt content into multiple formats while maintaining brand consistency and premium creative standards.

Present creative concepts, storyboards and content ideas to stakeholders and senior managers for approval prior to production.

Ensure all content reflects Sealy's premium positioning and brand guidelines.

Social Media & Community Growth

Manage content scheduling and publishing across social media platforms.

Monitor content performance and engagement trends.

Recommend and implement improvements to drive audience growth and engagement.

Provide monthly reporting and performance insights to the broader marketing team.

Influencer & Partnership Management

Identify, develop and manage influencer and content creator relationships.

Manage gifting programs and paid‑in‑kind partnerships.

Source and recommend strategic partnerships and collaborators aligned with the Sealy brand.

Brief creators and oversee content deliverables to ensure quality and brand alignment.

Partner closely with marketing, design and paid media teams to develop integrated campaigns.

Collaborate with photographers, videographers, stylists and external production partners.





Work alongside the Paid Media Specialist to create content that performs across both paid and organic channels.

Provide creative direction and guidance throughout the content production process.

Campaign Performance & Optimisation

Support the planning and execution of integrated marketing campaigns.

Analyse content performance metrics and provide recommendations for optimisation.

Track campaign outcomes and contribute insights that inform future content strategies.

Manage external production budgets and identify opportunities to maximise efficiency and ROI.

Skills & Experience:

3+ years' experience in content marketing, digital content creation or a similar role.

Proven experience planning, producing and executing social‑first content strategies.

Strong photography and videography skills, including shooting content on mobile devices and cameras.

Proficiency in content creation and editing tools such as Adobe Premiere Pro, DaVinci, CapCut, Canva or similar platforms.

Experience managing social media channels and reporting on performance.

Strong understanding of content trends, platform best practices and audience engagement strategies.

Experience working with influencers, creators and brand partnerships.

Excellent project management skills with the ability to manage multiple priorities.

Strong presentation, communication and stakeholder management skills.

Experience working with premium, luxury, lifestyle or retail brands.

Styling experience and an understanding of interior design and visual merchandising.

Why Join Sealy?

Be part of a trusted global brand with over 100 years of heritage.

Help shape and launch a brand‑new in‑house content studio.

Work in a cooperative, supportive and family‑oriented culture.

Flexible hybrid working arrangement after onboarding.

Opportunity to make a genuine impact on the future of Sealy's digital and content marketing strategy.

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📌 Content Producer (Brisbane)
🏢 Madad
📍 Brisbane