Digital Performance Specialist - Broadbeach, QLD

Flight Centre Travel Group – Broadbeach QLD

7d ago , from Advertising Industry Careers

At Ignite Travel Groupour goal is to ignite a passion to experience the worldthrough curated holiday packages. Our brands, My Holiday and My Cruises, aredestination and cruise holiday experts, hand-selecting the best inclusions andvalue for both our customers and partners alike.

Awarded Australia’s #1 CruiseAgency of the Year at Australia’s Cruise Industry Awards in 2023, plus MarketingCampaign of the Year and Online Agency of the

Year in 2022 at the NationalTravel Industry Awards, there has never been a better time to join the MyHoliday and My Cruises team and Australia’s fastest growing and leadinginnovative travel company! Come

Be part of our award winning team as our next

Digital Performance Specialist! A day in the life:

- Working across digital strategy, execution and performance of all digitalchannels for Ignite Travels suite of brands, with a key focus on achievingenquiry targets and optimising digital ROIReporting into the Digital Performance Manager and working with a team ofdigital co-ordinators and assistants to deliver marketing activity across oursuite of brandsCampaignsEnd-to-end ownership of campaign planning & execution, and reporting,ensuring all items are live and in a timely and effective manner
- Continuous optimisation of campaign activity and spend to ensure the bestresult possible for our partners
- Reporting & OptimisationUse of GA4/Google trends etc to provide insight into daily and weekly digitalperformance
- Leverage insights, past performance to suggest new ideas and strategies todrive more enquiry – ownership of these items from end to end
- Budget Management/OptimisationMaintain and monitor pacing documents in collaboration with business analystto ensure we are tracking and monitoring spend efficiently




- Active optimisation of budget across campaigns/channels to drive better ROIfor the business
- Test & LearnPlanning end execution of quarterly test and learn plan to strive forcontinuous improvement across digital channels
- Collaboration, and development of digital marketing coordinators to run testand foster a test and learn mindsetAI & AutomationEmbed AI tools and automation into day-to-day workflows to work moreefficiently, scale campaign management, and surface insights faster forour partners
- Leverage platform AI features and automated bidding to continuously optimiseperformance, freeing up time to focus on higher-value strategy and analysis
- Build and maintain automation to reduce manual, repetitive work such asreporting and data consolidation, ensuring accuracy and consistency
- Apply generative AI responsibly across ideation, copy, and testing,maintaining human oversight and brand safety at all times

Who you are:

- Must have a proven track record in managing performance channels
- Comfortable with reading and reporting on large volumes of data
- Confident in Google Ads, Meta Ads, EDMs and GA4Tertiary qualifications in marketing and/or communications will be highlyregarded
- Minimum 5 years managing both Facebook and Google campaigns
- Hands-on experience with analytics and optimisation, strong commercialacumen, strategic thinking with high level written and verbal communication

What you'll enjoy:

- Ongoing brain power-ups and skill sharpening
- plus occasional escapes tobucket list destinations
- Catapult your career across a network of brands and businesses in an evolving industry
- Say no to full price!
- Nab discounts on travel and more thanks to our sweetrewards program
- Access to industry leading health and well - being programs and financialadvisors
- Set up shop in a swanky beachfront office in Broadbeach, with a golden ticketto public transport and parking perks
- Enjoy social events to promote networking, celebration of wins, andsometimes just for fun!
- Take volunteer leave as part of giving back to the local community

#J-18808-Ljbffr

📌 Digital Performance Specialist - Broadbeach, QLD (Queensland)
🏢 Flight Centre Travel Group
📍 Queensland