05 Aug
|
Absolute Domestics
|
Cleveland
05 Aug
Absolute Domestics
Cleveland
- Established national brand, not a startup gamble
This is a doing role. You won't be building strategy from scratch or getting lost in politics — our CMO owns the plan and the direction. Your job is to bring it to life brilliantly, hands-on, and move the numbers.
Absolute Domestics is Australia's largest domestic cleaning agency. For 33 years we've connected households across Australia and New Zealand with quality, vetted cleaners — regular, once-off and end-of-lease cleans, plus funded NDIS, Aged Care and DVA programs.
We're not what you'd assume. Behind the brand sits a real technology and marketplace business: four websites, a custom CRM, a cleaner app with GPS check-in, an integrated payments platform, and a recruitment engine placing thousands of independent contractors. Every campaign balances client demand against cleaner supply, region by region — marketplace marketing without the startup chaos.
We're in a growth phase, and we need a great executor to make the marketing plan happen.
What you'll do
- Deliver our CRO / A/B testing on the booking funnels
- Build and run email and lifecycle campaigns for nurture, retention and win-back
- Support cleaner recruitment marketing — supply matters as much as demand
- Help us show up in AI search results (ChatGPT, Gemini, Google AI)
You’ll have a clear brief from the CMO and the freedom to execute it well. Your KPI is simple: new client bookings per month. Not impressions. Not activity. Bookings.
Who you are
- 7+ years hands‑on in lead‑gen or consumer services
- A genuine maker — you write the ad, edit the landing page, read the GA4 report and build the email yourself
- Happy executing to a clear strategy rather than setting it — you’d rather do great work than run a department
Why this role
- A clear plan and an experienced CMO to work to — direction without the guesswork, and someone to learn from
- Real impact — your work drives help for thousands of households and work for thousands of cleaners, visible in the numbers every week
- Real support — great customer service team and recruitment team, a paid media specialist plus offshore SEO, design and dev already in place
- Scale without bureaucracy — a household name in our category, decisions made fast
The details
- Brisbane bayside (Cleveland) — brand-new custom HQ, free in office parking, none of the CBD commute crawl
- Full-time; open to a school-hours arrangement for the right person
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📌 Marketing Manager (Cleveland)
🏢 Absolute Domestics
📍 Cleveland