05 Aug
|
Engage Recruitment Support
|
New South Wales
05 Aug
Engage Recruitment Support
New South Wales
Engage Recruitment Support – Greenacre NSW
Our client is a well-established and growing food manufacturing business, supplying quality products to major Australian retailers and foodservice customers. With a solid reputation for quality and innovation, they partner with leading names across the retail and foodservice landscape, and are continuing to invest in their brand, people, and market presence. This is a genuine opportunity to make your mark in a business that values commercial thinking, creativity, and hands-on execution in equal measure.
The Role
We're seeking an experienced Marketing & Brand Manager to lead the development and execution of the brand and marketing strategy for this well-regarded food manufacturer. Reporting to the COO and working closely with the Executive Leadership Team, Sales, Product Development and Operations, this is a hands-on role that blends strategic brand leadership with day-to-day marketing delivery.
You'll play a key role in building the company's corporate reputation, developing proprietary brands, supporting major retail and foodservice customers, growing a strong digital presence, and delivering marketing initiatives that drive sales growth and customer engagement — all while providing the market intelligence that shapes new product development and long-term business strategy.
Key Responsibilities
- Develop and implement the company's marketing and brand strategy, aligned with business objectives
- Lead the positioning and launch of proprietary brands, while maintaining strong private label relationships
- Partner with the Sales team on marketing programs, presentations, catalogues and promotional material that support customer acquisition and revenue growth
- Manage and grow the company's digital presence, including website, LinkedIn, Instagram and other relevant platforms
- Monitor consumer trends, competitor activity and category insights to inform NPD and commercial planning
- Plan and execute trade shows, customer events, brand activations and product launches
- Manage the annual marketing plan, budget and external agency relationships (design, digital, print, photography)
About You
- Degree in Marketing, Business, Commerce or a related discipline
- Minimum 5 years' experience in a Brand Manager or Marketing Manager role, owning brand strategy and P&L; within a local Australian FMCG or food manufacturing business - mainstream, broad retail food categories (e.g. dairy, bakery, snacks, meat) preferred
- Experience supporting major retailers such as Coles, Woolworths, Metcash, or foodservice customers, gained within an established or recognised Australian FMCG/food company
- Proven track record leading (not just supporting) successful product launches and marketing campaigns, with genuine brand strategy ownership
- Strong commercial acumen with an understanding of pricing, margin and profitability
- Confident managing multiple priorities, stakeholders and external agencies
- Advanced Microsoft Office skills, with experience using Canva or similar design platforms
- Experience with private label and branded products, and knowledge of food industry regulations and packaging requirements, will be highly regarded
Why Apply?
This is an opportunity to take ownership of the brand and marketing function within a business that is investing in its future - combining strategic influence with genuine hands-on impact, in a collaborative and commercially-focused team environment.
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📌 Marketing & Brand Manager (New South Wales)
🏢 Engage Recruitment Support
📍 New South Wales