We are seeking an experienced E-Commerce & Marketing Manager with proven fashion, apparel, or lifestyle brand experience to take ownership of our digital marketing, e-commerce growth and customer acquisition activities.

This is a hands-on role suited to a proactive and commercially minded marketing professional who can develop and execute campaigns, improve online performance, strengthen brand awareness, and deliver measurable results.

Working across our coastal fashion and lifestyle brand, you will be responsible for Shopify management, digital advertising, SEO, email marketing and supporting content creation and brand campaigns.

About the Brand

Hookd on Eyre is a purpose-driven coastal fashion and lifestyle brand inspired by the Australian coastline and community. We are focused on creating quality apparel, building authentic customer connections and growing our presence both online and in-store.

On-Site Role Only

This is a fully on-site position based in Randwick, Sydney.

Applicants seeking remote work will not be considered.

Key Responsibilities

Manage and optimise our Shopify e-commerce store

Develop and execute Meta and Google advertising campaigns

Drive customer acquisition, retention and online sales growth

Manage SEO strategy and website optimisation

Create and implement email marketing campaigns

Analyse campaign performance and provide reporting and recommendations

Oversee social media planning and content calendars

Coordinate marketing campaigns, promotions and product launches

Support content creation, photoshoots and brand collaborations

Monitor performance metrics and identify growth opportunities

Ensure brand consistency across all marketing channels

Utilise AI tools such as Claude,



ChatGPT and other emerging platforms to improve marketing efficiency, content creation, customer engagement and campaign execution

Required Skills & Experience

Minimum 5 years' experience in digital marketing and e-commerce

Robust understanding of Meta Ads, Google Ads, Google Analytics and SEO

Fashion, apparel, retail, lifestyle or wholesale industry experience (essential)

Experience managing marketing budgets and delivering ROI

Experience using AI tools such as Claude, ChatGPT or similar platforms to support content creation, marketing campaigns, research, workflow automation and productivity improvements

Strong organisational and project management skills

Excellent written and verbal communication skills

Ability to work independently and take ownership of outcomes

Creative, proactive and commercially focused mindset

The Opportunity

Join a growing Australian fashion and lifestyle brand

Work as part of a passionate and collaborative team

Be involved in creative content creation, lifestyle shoots, product launches and campaign development

Opportunity to shape strategy and contribute directly to business growth

Flexible part-time or contract arrangement

Fast-paced, varied and evolving role with long-term potential

Ideal Candidate

The ideal candidate is both strategic and hands-on.

You understand how to drive online sales through a combination of strong digital marketing execution, content creation, customer engagement and performance analysis. You enjoy being part of a growing business and are comfortable taking ownership of projects from concept through to execution.

You embrace new technology and are comfortable leveraging AI tools such as Claude, ChatGPT and other emerging platforms to enhance productivity, marketing effectiveness and business outcomes.

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📌 E-Commerce & Marketing Manager – Fashion Brand (Rand)
🏢 Summersime Designs
📍 Rand