- Dynamic national organisationwith high profile FMCG food brands
- Attractive remuneration includingbonus opportunity, collaborative culture, flexible working
- Senior leadership role with realcommercial impact

Manassen Foods is home to some ofAustralia’s most loved and trusted food brands — including Sunbeam, Trident,Marion’s Kitchen and Yorkshire Tea.
Our purpose is simple: bringingthe world’s favourite food to your table — and how we show up creatively anddigitally matters more than ever.
We’re now looking for a bold, modern Head of Creative & Digital to lead ourend‑to‑end creative output and build a best‑in‑class digital capability thatdrives brand impact, commercial performance and measurable growth across ourportfolio.

Why Join us?

- Creative impact at scale: Lead creative and digital strategy for a multi‑brand FMCG portfolio withgenuine investment and executive support.
- Shape the future: Buildthe operating rhythm, standards and digital capability that will define howManassen grows over the next chapter.
- Commercially meaningful work: Your work won’t sit in a deck — it will drive conversion, penetration, basketand retailer outcomes.
- Collaborative culture: Work closely with Marketing, Category, Sales and IT in a fast‑moving, high‑trustleadership environment.
- Flexibility & benefits: Flexible working arrangements, employee discounts and a broad benefits program.

What you’ll be doing:

Reporting to the Marketing & Category Director, you’ll be responsible forelevating Manassen’s creative craft while turning digital into a scalablegrowth engine for the business.

You’ll lead our in‑houseCreative team, own the digital ecosystem,



and ensure every touchpoint — from packaging and campaigns to websites, social, CRM and thedigital shelf — is consistent, effective andcommercially accountable.

This role is equal parts brandguardian, growth driver and capability builder.

- Creative leadership &brand; guardianship - Inspire and lead the in‑house Creative team acrosspackaging, campaigns, content and communications while setting, protecting andelevating brand standards across a diverse portfolio.
- Digital strategy &performance; - Own and execute Manassen’s digital strategy across paid,owned and earned channels, driving measurable performance, ROI and strongagency partnerships.
- Retailer e‑commerce &digital; shelf excellence - Lead digital shelf standards across key retailpartners to improve discoverability, conversion and compliance through best‑practicecontent and execution.
- Websites, CRM & data‑drivengrowth - Drive website optimisation across UX, SEO, content and conversion,and lead CRM and marketing automation to deliver measurable growth outcomes.
- Operating rhythm &capability; building - Build efficient workflows and delivery systems whiledeveloping creative and digital capability to support future growth.

What you bring:

- Proved experience across creativeleadership, digital, brand and content (FMCG highly regarded)
- Proven leadership of in‑housecreative teams and agency ecosystems
- Strong digital fluency acrosspaid media, social, websites, analytics and performance reporting
- Experience leading CRM ormarketing automation strategy and outcomes
- Confidence influencing seniorstakeholders through explicit storytelling and data‑backed recommendation

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📌 Head of Digital & Creative (New South Wales)
🏢 Manassen Foods
📍 New South Wales