Marketing Officer (Digital Marketing & Brand Coordinator)

We are looking for a full time Marketing Executive with proven experience in digital Sales& Marketing to join our growing team.

The Company:

Our company is a fully owned subsidiary operating in a traditional & growing market which has grown to become a market leader with its product portfolio.

We are looking for an individual who is passionate about digital marketing and is a high achiever. and wants to learn more.

Task & Responsibilities:

Working directly with the senior management team & agency partners to run the digital marketing strategy and execution for the business.

Manage and develop marketing campaigns (email, SMS, social media) to generate high-quality leads and drive digital sales.

This is a hands-on role supporting the planning, execution, and optimisation of marketing initiatives across digital, traditional, supplier, and event channels. You will play a key role in driving brand awareness, user engagement, supplier partnerships, and commercial growth while ensuring consistent and high-quality marketing outcomes across the business.

Develop a marketing strategy to expand the business domestically through digital channels and execute them.

Work with our CRM and email marketing tool to create and execute marketing campaigns.

Manage content & engagement for social media, email, and our website

Support other departments in any ad hoc or internal projects as required.

Skills & Experience

- Experience in Digital Sales and Marketing
- Good knowledge of Microsoft Office products - Outlook, Word, Excel, PowerPoint
- Graphic design skills, particularly in Adobe Photoshop & InDesign
- Can work autonomously and can take direction on where we need assistance for the business.
- Proactive, able to multitask, and highly organised and detail-oriented

Core Responsibilities





- Coordinate and execute digital marketing campaigns across multiple channels (search, display, social, email)
- Ensure campaigns are accurately built, correctly tracked, and aligned with approved budgets and business objectives.
- Work closely with external marketing agencies to brief, implement, and optimise campaigns
- Monitor performance metrics and provide insights to improve ROI and lead generation
- Partner with head office brand and marketing teams to ensure alignment with global strategy and brand guidelines
- Collaborate with local sales teams to develop campaigns that support pipeline growth and customer engagement
- Act as the key marketing contact for the AU & NZ business with all internal & external stakeholders
- Track, analyse, and report on campaign performance using relevant tools (e.g. Google Analytics, CRM platforms)
- Provide actionable insights and recommendations to stakeholders
- Maintain accurate records of marketing activity and outcomes
- Analyse marketing spend against budget and provide revisions against budget expectations

Required Experience & Skills

- 2-4 years of hands-on hybrid digital marketing experience with demonstrable campaign results.
- Degree in Marketing, Business, Communications or a related field (preferred)
- However, we value a results-driven, self-motivated approach and will consider candidates with demonstrated experience and success in digital marketing
- SEO literate
- Familiarity with AI-assisted marketing tools (e.g. ChatGPT, Microsoft Copilot, Gemini) and collaboration platforms such as Monday.com, Trello, Box and Adobe Creative Suite.
- Prior experience with CRMs and Marketing Automation tools is also highly regarded
- Background or genuine interest in building materials, architecture, interiors, or sustainability.
- Comfortable using AI tools for content drafting, research, and workflow efficiency.

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📌 Marketing Officer (Digital Marketing & Brand Coordinator) (City of Willoughby)
🏢 Pumps Australia
📍 City of Willoughby