4d ago , from Illawarra Mercury Job Board

Location: Australia (full-time, hybrid) Reports to: Sales Manager, Managing Director Direct report: Brand & Content Specialist (AU based)

ABOUT HAMPRHampr is a fast-growing, technology-led platform revolutionising workplace catering, meal programs, office pantry management, and corporate events. We empower Companies with seamless food and event solutions to take the complexity out of managing office events and catering. Hampr acts as the aggregator between food vendors and customers, helping companies build stronger workplace cultures through exceptional hospitality.

ABOUT THE ROLEThe Marketing Manager/Lead is Hampr's first dedicated marketing leadership hire, responsible for building and running a fit-for-purpose marketing function from the ground up. This is a hands-on leadership role - you'll set the strategic direction for marketing, personally plan and run paid advertising and SEO/organic growth in-house, direct the Brand & Content Specialist's day-to-day execution, and manage any external specialist support as required.

You'll sit at the table where commercial decisions get made, and you'll have the rare thing most marketers say they want: the air cover to actually go and do interesting work.

You'll be the single point of accountability for marketing at Hampr, working closely with Sales and the Co-founders to ensure marketing activity translates directly into qualified pipeline and business growth.

WHAT YOU'LL DO

- marketing Strategy & PlanningPartner with the Co-Founder and Sales Manager to build and refine Hampr's marketing strategy, aligned to company-wide growth targets and sales OKRsOwn the marketing plan - brand, demand, content, PR, partnerships and budget end-to-end - and report on ROI against agreed goals
- Decide where we play and where we don't. Set the KPIs. Defend the budget
- Evolve brand strategy, positioning and identity as we expand into new markets and segments
- Monitor market and competitor activity to spot opportunities or risks




- Paid Media & Performance MarketingDirectly plan, launch and optimise paid advertising campaigns (Google Ads, ChatGPT Ads, etc.), bringing this fully in-house
- Own budget allocation, targeting, bidding strategy and conversion tracking across all paid channels
- Report on core performance metrics (CTR, CAC, conversion rate, ROAS) on a regular cadence
- Make build-vs-buy recommendations as the channel mix evolves
- SEO & Organic GrowthOwn Hampr's SEO and organic growth strategy in-house - technical SEO, on-page optimisation, keyword/content strategyDirect SEO-driven content produced by the Brand & Content SpecialistTrack and report on organic performance (rankings, traffic, organic-sourced leads)Make build-vs-buy recommendations on specialist contractor support as needed
- Demand Generation & Sales AlignmentBuild and optimise the inbound marketing funnel with Sales, from top-of-funnel awareness to qualified lead handoffDefine lead quality standards (MQL/SQL) jointly with Sales and monitor conversion to fix drop-off pointsSupport the Sales team with enablement assets and funnel insights
- Team Leadership & Cross-Functional CoordinationDirect the Brand & Content Specialist - set priorities, sprint plans and quality standards, providing day-to-day coachingAct as the single point of prioritisation for marketing requests from Product, Partnerships, Events and GrowthOwn the process for securing timely supplier content ahead of key marketing momentsPartner with Product on messaging and positioning for new features
- Brand OversightEnsure all content,



campaigns and creative stay consistent with Hampr's brand strategyProvide strategic direction and final sign-off on major brand and content initiatives
- Reporting & Board CommunicationBuild and maintain marketing dashboards covering paid media, SEO/organic, funnel and content performancePrepare marketing updates for board and leadership reporting, including OKR trackingBring data-driven recommendations on where to invest, reallocate or cut spend
- Execute Quick With AI in the LoopWe are unapologetically pro-AI - if it can be done faster and better with Claude, ChatGPT, Midjourney, Descript, Make.com, Zapier or whatever drops next month, you'll be using itWe want someone who treats AI like a junior team of 20, not a noveltyThe goal isn't cheap output, it's leverage - better work, faster, than a team 3x your size at a traditional agency

WHAT WE'RE LOOKING FOR

- 8+ years' marketing experience, ideally in B2B, marketplace or SaaS
- Proven hands-on experience running paid media campaigns with real budget accountability
- Experience managing or directing external marketing agencies
- Experience leading, directing or mentoring at least one direct report
- Comfortable operating without existing marketing infrastructure - this is a build-it-yourself role
- Data-literate - comfortable in Google Analytics, SEM Rush, AHREFs, ad platform dashboards, and building reporting
- Strong stakeholder management skills across sales, product and partnerships, reporting into a Sales Manager rather than a marketing leader
- Genuinely AI-fluent - you've rebuilt your workflow around it and have a strong opinion on where it helps and where it doesn't

WHAT WE OFFER

- Genuine ownership of the entire marketing function at a profitable, fast-growing Australian B2B marketplace
- Direct line to the founders - decisions get made in hours, not weeks
- Budget to hire, test, ship and fail intelligently
- Hybrid working, and a team that shipsA front-row seat, and a hand on the wheel
- Unlimited in-office snacks, barista-made coffee and drinks
- Weekly and monthly themed team lunches

#J-18808-Ljbffr

📌 Marketing Manager/Lead (New South Wales)
🏢 Hampr Pte
📍 New South Wales