NSW Department of Education – Parramatta NSW

At theNSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.

Ongoing

Located in Parramatta with flexible working arrangements available

Salaryranging from $133,348 - $146,945 per annum,plus employer's contribution to superannuation and annual leave loading.

About the role

Exciting opportunity to help schools market themselves to current and prospective parents, communitygroupsand key stakeholders through digital channels.In this role you will:

Develop evidence-based digital marketing strategies for schools that improve engagement, strengthen school promotion and support enrolment outcomes.

Design and deliver high-quality professional learning, workshops, presentations and digital resources that build marketing capability across NSW public schools.

Partner with principals, Directors, Educational Leadership (DELs) and executive stakeholders to provide strategic advice and tailored solutions to complex school marketing challenges.

Lead the planning, delivery and evaluation of strategic statewide initiatives, including campaign toolkits and capability programs.

Translate performance data, user insights and research into actionable recommendations that inform strategy, measure impact and drive continuous improvement.

Influence stakeholders at all levels to embed digital marketing best practice, foster collaboration and achieve consistent, high-quality outcomes across the department.

About you

Demonstratedexpertisein digital marketing strategy and implementation





Knowledge of and commitment to implementing the Department’s Aboriginal Education Policyand upholding theDepartment’s Partnership Agreement with the NSW AECGand to ensure quality outcomes for Aboriginal people.

Essential requirements of the role

Tertiary qualifications and/ordemonstratedexperience in marketing, digital channel management, and content strategy.

Current and valid Working with Children Check (WWCC) Clearance for paid employment.

Current and valid Driver Licence and willingness to travel between work sites

Demonstrated understanding of and commitment to the value of public education.

Adaptable working arrangements

Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading

Flex Leave entitlements, generous holidays & leave conditions

Opportunities for advancement and mobility across the Department to support your career growth

Note:theselection process will include a range of assessment techniques toassistindeterminingyour suitability for the role. Successful candidates willbe requiredto undertake pre-employment screening for this role which includes a National Criminal History Check.





This is a child-related role.As a condition ofemploymentyou willbe requiredto provide a valid Working with Children Check (WWCC) Clearance number (for paid employment).Visit thewebsitefor more information.

Candidates must have Australian work rights (citizens, permanent residents, New Zealand citizensor a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.

Closing date 18 August 2026at 11:59pm.

For role enquiries pleasecontactRuthReilly at ************@det.nsw.edu.au

We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit theNSW Department of Education’s Diversity, equity and inclusion webpage.

A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.

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📌 Senior School Digital Marketing Advisor (Parramatta)
🏢 NSW Department of Education
📍 Parramatta