NightOwl is an Australian owned and operated Franchise Network who has built a solid reputation in the retail sector and celebrating 50 years this year! Today we boast 80+ stores, consisting of a combination of traditional convenience and convenience & petroleum sites.

The Head of Merchandising leads the Buying and Marketing functions with a explicit focus on driving sales growth, profitability and customer engagement. By combining customer insights, market intelligence and performance data, you will identify opportunities, make informed decisions and implement strategies that deliver measurable results.

This role is responsible for bringing merchandising and marketing together to ensure the right products, offers and campaigns are reaching customers at the right time. You will continuously monitor performance, identify opportunities for improvement and take decisive action to maximise outcomes, ensuring the business remains responsive to customer needs and focused on sustainable growth.

Key responsibilities:

Lead the Buying and Marketing functions to deliver a compelling customer offer that drives sales, profitability and customer engagement.

Analyse sales performance, category trends, customer insights and market activity to identify opportunities and translate them into actionable strategies.

Develop and execute category, ranging and promotional strategies that optimise product performance and support business objectives.

Own the annual promotional and marketing calendar, ensuring campaigns are aligned to key trading periods, category priorities and growth opportunities.

Build and maintain strong supplier partnerships, negotiating commercial terms,



promotional funding, rebates and mutually beneficial initiatives.

Identify and evaluate new products, suppliers and category opportunities that strengthen the NightOwl offer and respond to evolving customer needs.

Monitor performance across sales, margin, promotional effectiveness and category health, taking proactive action to maximise results.

Work collaboratively with key stakeholders and suppliers to ensure seamless execution of merchandising and marketing initiatives.

Present insights, performance updates and recommendations to senior leadership, highlighting opportunities, risks and required actions.

Lead, develop and inspire the Buying and Marketing teams, fostering accountability, innovation and a results-driven culture.

The ideal candidate:

A degree in Business, Marketing, or a related field (preferred but not essential).

Minimum 5 years' experience in buying, category management, or merchandising within FMCG, retail, or convenience sectors.

Demonstrated success in supplier negotiation and relationship management to secure competitive terms.

Strong analytical skills with the ability to interpret data and translate insights into actionable category strategies.

Proven leadership capabilities, with experience managing or mentoring team members.

Excellent stakeholder engagement and communication skills across internal and external partners.

A customer-first mindset with a clear understanding of commercial drivers and consumer behaviour.

This is an exciting opportunity to lead marketing for a well-established brand with a loyal customer base. Ready to lead the next chapter of NightOwl's story?

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📌 Head of Merchandising (Queensland)
🏢 NightOwl Convenience
📍 Queensland