Digital Nomads HQ wants to expand its team further right here on the Sunshine Coast!

This is a full-time on-site role as an SEO specialist. This position will allow you to develop your expertise with our incredible SEO team and progress your career within one of the best SEO agencies in Australia.

Established seven years ago, we are an exceptional digital marketing agency looking to support local and national businesses across Australia. We provide services and deliverables filtered by our key business values: integrity, relationships, and excellence.

Search is changing fast, and we're ahead of it. DNHQ tracks AI search visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude using proprietary intelligence built in-house, and publishes original Australian AI search research. This role sits at the centre of that shift: you'll work with tools most Australian agencies don't have.

We're really proud of the business we've established and are looking for recent team members who will join us enthusiastically to continue its success.

The environment we have created and our team culture is paramount to us, so finding the right personality fit is as key as your expertise…

We are seeking a highly analytical and process-driven SEO Specialist to be a core contributor to our clients' organic growth. This role is responsible for the hands-on execution of technical, content, off-page and AI search (GEO) strategies, as well as the essential procedural workflows required for seamless client onboarding and campaign delivery.

Strategy Development

Conduct deep Keyword Research and execute On-page Optimisation (metadata, URL structure, headings) for client content.

Content Performance





Perform Content Gap Analysis to identify opportunities and ensure all content aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.

Link Building & Auditing

Perform proactive Backlink Auditing, manage Link Disavowal processes, and identify strategic PR and digital mention opportunities.

AI Search & GEO

Generative Engine Optimisation: Execute GEO strategies that build client visibility across AI search platforms, including Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude.

AI Visibility Tracking: Monitor, benchmark and report on client AI citation performance using Amalfi, our prompt tracking platform built in-house (162,000+ prompts across 44 industries), alongside Searchlight, our proprietary SEO intelligence framework.

Content for AI Retrieval: Structure client content for citation-worthiness: entity coverage, schema markup, question-led formatting and original data angles that AI platforms reference and cite.

Operational & Client Management

Client Onboarding: Execute the full client hand-off process from sales, prepare the standard SEO kickoff meeting agenda, and manage initial access requests for all necessary tools (GSC, GA4, CMS, FTP).

Workflow Setup: Establish and configure project management tools (e.g., Teamwork, Agency Analytics) and time tracking for new client projects.

Internal Communication & Reporting: Manage the process for escalating urgent client requests or technical blockers.



Adhere to the standard procedure for weekly/monthly client reporting (template, metrics, delivery) and document strategy updates for Account Managers.

Technical & Analytical Expertise

Expert Proficiency in mandatory SEO tools, including Ahrefs, SEMrush, Screaming Frog, and others for auditing and research.

Deep knowledge of Google Analytics (GA4), Google Search Console (GSC), and Google Tag Manager setup and configuration.

Working knowledge of how LLMs and AI search platforms retrieve, rank and cite content, and the on-page signals that influence AI visibility.

Demonstrable ability to set up custom reports and client-facing dashboards.

Procedural & Soft Skills

Proven ability to manage multiple complex projects simultaneously while maintaining high attention to detail.

Proactive Problem Solving: Moving beyond just reporting an issue to actively proposing and testing solutions, taking ownership of the outcome.

Adaptability & Continuous Learning: Given the frequent changes in search engine algorithms (Core Updates) and the rapid rise of AI search, the ability to rapidly research, understand, and adapt strategies based on new industry developments is crucial.

Excellent written and verbal communication skills, including the ability to document complex strategy (Loom experience is a plus).

Understanding of SEO prioritisation and task assignment workflows.

Minimum 3 years of hands‑on experience in an SEO‑focused role (agency experience preferred).

As an SEO Specialist at Digital Nomads HQ you will be working closely with the SEO team and SEO Manager on a range of campaign sizes from small local businesses to large enterprises, across both traditional and AI search.

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📌 SEO Specialist (Sunshine)
🏢 Digital Nomads HQ
📍 Sunshine