Job Description

Location: Tomago, NSW, AU

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Reporting to the Communications & Digital Content Lead, the Senior Digital Content Specialist will join our team on a fulltime basis and is responsible for leading and delivering Wes Trac's digital content strategy across social media, newsletters, SEO, and website content.

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The role works closely with CX and Marketing teams to ensure content aligns with broader business objectives and provides expert digital content advice.

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Location

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Based in South Guildford (WA) or Tomago (NSW)

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Roster

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Monday – Friday Days, 8.5 Hrs (Including unpaid meal break)

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What You'll Do

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- Lead the development and execution of Wes Trac's digital content, social media and SEO strategies, ensuring content remains relevant, effective and aligned to business goals.

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- Manage the end‐to‐end content pipeline, including briefing, prioritisation, planning, creation and publishing across social, web, newsletter and other owned channels.

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- Create compelling, audience‐focused content by sourcing stories across the business and adapting content for social media, articles, campaigns, video, photography and web platforms.

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- Oversee Wes Trac and Flexi Parts digital channels, including social media management, community engagement, scheduling, publishing and website content updates.

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- Partner with Marketing, CX teams, stakeholders and external agencies to deliver high‐quality content that supports brand awareness, customer engagement and lead generation objectives.

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- Monitor,



analyse and report on content and channel performance using Google Analytics and other data sources, providing insights and recommendations for continuous improvement.

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- Champion the Wes Trac and Caterpillar brands by leading brand advocacy initiatives, facilitating stakeholder engagement and ensuring consistent brand experiences across all digital touchpoints.

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Skills & Experience

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- Bachelor's degree in Marketing, Media & Communications, Digital Media or a related discipline, with equivalent industry experience spanning 5-10 years.

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- Proficiency in Word Press, Sprout Social, Salesforce Marketing Cloud, Google Analytics and the Microsoft Office Suite, with experience managing websites, social media and email marketing platforms.

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- Strong capabilities in Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Premiere Pro), including graphic design, photo editing, video editing and multimedia content production.

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- Sound understanding of SEO, content optimisation, channel performance reporting and using data‐driven insights to improve engagement, lead generation and business outcomes.

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- Excellent stakeholder management, project coordination and organisational skills,



with the ability to manage multiple priorities and collaborate effectively across teams and agencies.

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Our Benefits include, but are not limited to

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- Financial Benefits – Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & more than 600 retail discounts, such as Coles, Petbarn, Virgin, HOYTS & Crown.

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- Health & Wellness – Discounts with BUPA, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family.

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- Culture & Career – Personal and Team Recognition (Made for More awards), Internal Career Progression, Training & Flexibility through our award‐winning Wes Trac Institute.

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- Employee Referral Program – Opportunity to receive a referral bonus up to $5,000 for applicable roles.

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- Additional Perks – Emergency Services Leave, Defence Force Reserves Leave & Employee Share Purchase Plan prospect.

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Our Company & Commitment

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With over 4,500 employees, Wes Trac is one of the world's largest authorised Cat equipment dealers, offers a wide range of mining and construction equipment and management solutions.

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At Wes Trac, we reflect diverse communities, celebrate our people's diversity, and create a culture where employees feel safe to be their authentic selves. We encourage applications from First Nations people, LGBTQIA+ individuals, and those from culturally diverse backgrounds.

WORK180 endorsed employer for our commitment to diversity, inclusion, and equality.

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Reference Number: 6046

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📌 Senior Digital Content Specialist (Newcastle)
🏢 WesTrac Cat
📍 Newcastle