Regional Marketing & Community Engagement Manager

MAYDAY Recruitmentis excited to be partnering withAustralia's largest funeral service providerto recruit aRegional Marketing & Community Engagement Manager. This is a newly created opportunity to shape local marketing strategy, strengthen community engagement and partner with operational leaders to drive growth across NSW and ACT.

Reporting to theState General Manager,you'llbecome the key link between local operations and the central marketing team, ensuring marketing activity is commercially focused, locallyrelevantand consistently executed across the state.

This is an exciting opportunity for a commercially minded marketer who enjoys building relationships, workingautonomouslyand making a genuine impact within a growing organisation.

About the role

As the Regional Marketing & Community Engagement Manager,you'lltranslate state growth priorities into practical local marketing initiatives that increase brand awareness, strengthen community relationships and support commercial outcomes.

Working closely with the State General Manager, site leaders and the central marketing team,you'llensure local marketing activity is aligned, consistent and delivers measurable results across NSW and ACT.

Key responsibilities will include:

- Develop and implement regional marketing plans aligned with state growthobjectives.
- Partner with operational leaders toidentifylocal marketing opportunities and community needs.
- Build relationships with hospitals, aged care providers,



communityorganisationsand local stakeholders to increase awareness of funeral and pre-need services.
- Coordinate community engagement initiatives, localeventsand brand activations.
- Manage regional marketing budgets andmonitorcampaign performance and ROI.
- Coordinate local advertising across outdoor media, print, digital and social platforms.
- Brief and collaborate with the central marketing team to deliver high-quality marketing assets.
- Ensure consistent execution of marketing initiatives across multiple brands and locations.
- Support local website content,collateraland social media activity.
- Provide market insights and recommendations to support ongoing business growth.

About you

We'relooking for someone who is commercially minded, relationship-focused and thrives in a quick-paced, multi-site environment.

You will bring:

- Experience in regional, local area or multi-site marketing.
- Strong commercial acumen with experience managing marketing budgets and measuring campaign performance.
- Experience developing and executing local marketing plans across paid, owned and earned channels.
- Exceptional stakeholder management skills with the confidence to influence senior leaders.




- Experience working across multiple brands,locationsor franchise-style businesses.
- Strong project management and organisational skills with the ability to manage competing priorities.
- Experience within retail, healthcare, hospitality,franchiseor other distributed service industries will be highly regarded.
- Basic Canva or Adobe skills to create or amend local marketing collateral.
- Knowledge of local media, communityengagementand social media platforms.
- A strong understanding of NSW and ACT communities would be highly regarded, with the ability to identify local marketing opportunities, build meaningful community partnerships and tailor initiatives to regional market needs.

What'sin it for you?

- Join Australia's largest funeral service provider in abrand-new rolewhere you can make a genuine impact.
- Work closely with senior leadership and become a trusted marketing partner across NSW and ACT.
- Be part of a collaborative and supportive marketing team with strong Head Office backing.
- Opportunity to build local marketing initiatives from the ground up and influence future growth.
- Office-based role with occasional travel throughout NSW and ACT to support community engagement and local activations.
- Join a values-driven organisation committed to supporting families and communities when they need it most.

Ifyou'relooking for an opportunity where you can build something new, work alongside an experienced leadership team and genuinely influence local business growth,we'dlove to hear from you.

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📌 Regional Marketing & Community Engagement Manager (Hornsby)
🏢 Mayday Recruitment Group
📍 Hornsby