Ever had a super scrumptious dim sim or crispy spring roll at a pub or club? Chances are — it was Hakka.

For over 40 years,Hakkahas been a leader in Australia’s Asian food category. From spring rolls and dim-sims to dumplings and Asian ready-to-serve favourites, our brands likeHakka, Vinaco, and Chung Yuenare trusted across retail, foodservice, and commercial channels nationwide.

THE OPPORTUNITY

Are you a Sales Superstar wanting to take on a current challenge? Ready to step up from end-user sales into key account and distributor relationships?

We’re looking for anArea Sales Representativeto grow our foodservice presence in NSW & ACT, and put our iconic products in more kitchens, menus and plates.

This is your chance to own a territory, build a network, and grow into bigger accounts.

WHAT YOU’LL DO

Reporting directly to the NSW State Sales Manager, you’ll be responsible for but not limited to:

- Building strong relationshipswith our Foodservice end users (HORECA, pubs, clubs, caterers, universities, hospitals, etc.) and distributors
- Winning new business while growing existing accounts
- Running product tastings, trade shows, and menu presentations (yes, you’ll be showcasing spring rolls & dim sims!)
- Educating customers onproduct preparation, application and key selling points

ABOUT YOU





Are you a foodie wanting to grow with a Market Leader? This role is for you!

We’re looking for a Sales Representative with:

- 2+ years experience in Food Service sales
- Experience working with end users — ready for the next challenge into broader account management
- Confidence and readiness in closing deals
- Highly organised, self-driven and disciplined with time management
- Comfortablepresenting and cooking products
- Must be comfortable handling and presenting pork and beef products
- A valid NSW driver’s licence + willingness to travel

WHAT YOU’LL GET

- A clear pathway into key account & distributor management
- Career growth with a well-established, expanding brand
- Real ownership — run your territory like your own business
- A recognised product range that sells (everyone loves a great dim sim!)
- Competitive salary package + performance bonus
- Fully maintained company vehicle + fuel card
- Generous staff discounts across our full product range
- Ongoing training & development + support

If you’re passionate about food, love being in front of customers, and are ready to take the next step in your sales career — we’d love to hear from you.

Please note the successful candidate will be required to complete a background police check and driving history check.

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📌 Area Sales Representative (NSW/ACT) (Parramatta)
🏢 Hakka
📍 Parramatta