Social Media & Content Specialist - Fashionand lifestyle

Your Recruitment Agency Pty Ltd - Sydney CBD NSW

Social Media & Content Specialist - Fashionand Lifestyle

We are seeking a creative, commercially minded and highly organised Social Media & Content Specialist to join a growing marketing team. This role is responsible for developing engaging digital content, growing online communities and delivering social media strategies that strengthen brand awareness and customer engagement across multiple digital channels.
Working closely with marketing, creative and external partners, you'll play an integral role in bringing the brand to life through compelling storytelling, strategic campaigns and engaging content.

- Develop and implement social media strategies aligned with business objectives and target audiences.
- Monitor industry trends, competitor activity and emerging platforms to identify new opportunities.
- Collaborate with the wider marketing team to ensure social media activity aligns with broader marketing campaigns.
- Set measurable objectives and track campaign performance against key performance indicators.
- Create engaging written, visual and video content across a range of social media platforms.
- Curate relevant content that enhances brand awareness and audience engagement.
- Work collaboratively with designers, photographers, videographers and external agencies to produce high-quality creative assets.
- Maintain consistency in brand tone of voice, messaging and visual identity across all channels.
- Manage day-to-day activity across social media platforms including Instagram, Facebook, TikTok, Pinterest, YouTube and emerging channels.
- Plan and schedule content to ensure a consistent publishing cadence.
- Monitor engagement, responding to comments, messages and customer enquiries in a timely and professional manner.
- Foster an engaged online community by encouraging conversation and building meaningful relationships with followers.
- Assist with the planning, execution and optimisation of paid social media campaigns.
- Monitor campaign performance and recommend improvements to maximise reach, engagement and conversions.




- Support promotional and seasonal campaigns across digital platforms.

Social Media & Content Specialist - Fashionand Lifestyle

We are seeking a creative, commercially minded and highly organised Social Media & Content Specialist to join a growing marketing team. This role is responsible for developing engaging digital content, growing online communities and delivering social media strategies that strengthen brand awareness and customer engagement across multiple digital channels.
Working closely with marketing, creative and external partners, you'll play an integral role in bringing the brand to life through compelling storytelling, strategic campaigns and engaging content.

Key Responsibilities

- Develop and implement social media strategies aligned with business objectives and target audiences.
- Monitor industry trends, competitor activity and emerging platforms to identify new opportunities.
- Collaborate with the wider marketing team to ensure social media activity aligns with broader marketing campaigns.
- Set measurable objectives and track campaign performance against key performance indicators.
- Create engaging written, visual and video content across a range of social media platforms.
- Curate relevant content that enhances brand awareness and audience engagement.
- Work collaboratively with designers, photographers, videographers and external agencies to produce high-quality creative assets.
- Maintain consistency in brand tone of voice, messaging and visual identity across all channels.
- Manage day-to-day activity across social media platforms including Instagram, Facebook, TikTok, Pinterest, YouTube and emerging channels.
- Plan and schedule content to ensure a consistent publishing cadence.
- Monitor engagement, responding to comments, messages and customer enquiries in a timely and professional manner.




- Foster an engaged online community by encouraging conversation and building meaningful relationships with followers.
- Assist with the planning, execution and optimisation of paid social media campaigns.
- Monitor campaign performance and recommend improvements to maximise reach, engagement and conversions.
- Support promotional and seasonal campaigns across digital platforms.

Analytics & Reporting

- Monitor and report on key social media metrics including audience growth, engagement, reach and website traffic.
- Analyse campaign performance and provide recommendations for future content and strategy.
- Conduct social listening to identify customer insights, market trends and brand sentiment.

Digital Marketing

- Assist with the management of the content and editorial calendar.
- Support email marketing campaigns through content creation, copywriting and reporting.
- Update website content, landing pages and digital assets to reflect seasonal campaigns and product launches.
- Work with internal stakeholders and external agencies to ensure all digital channels remain current and engaging.

About You

You'll be a creative storyteller with a passion for digital marketing and social media, combined with strong organisational skills and an eye for detail.
You'll also bring:

- Previous experience in social media, digital marketing or content creation.
- Strong copywriting and communication skills.
- Experience creating engaging content across multiple digital platforms.
- Knowledge of social media management and analytics tools.
- An understanding of current social media trends and best practices.
- Excellent project management skills with the ability to manage multiple priorities.
- A cooperative approach and the confidence to work across cross-functional teams.
- Experience within fashion, retail, lifestyle or consumer brands is advantageous but not essential.

Why Join?

This is an exciting opportunity to join a collaborative and creative team where you'll have the opportunity to shape digital storytelling, build engaged online communities and contribute to the continued growth of a well-established brand.

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📌 Social Media & Content Specialist - Fashion and lifestyle (New South Wales)
🏢 Your Recruitment Agency
📍 New South Wales