Coastline Bank is a customer‑owned financial organisation serving customers across the beautiful mid‑north coast of Current South Wales. Our customers are our members, and our owners. Our profits are retained for the benefit of our customers and the local community. We are here to help our customers with home loans, personal loans, business and commercial loans, credit cards, insurance, savings, and budgeting.

We are currently seeking a Senior Manager - Marketing to join our team in a hybrid role, with our Head Office located at West Kempsey. Previous experience in product governance and product development, ideally in retail banking, will be highly regarded.

About the role

As the Senior Manager of Marketing for Coastline Bank, you will lead the marketing function, developing and executing multichannel strategies that acquire, retain, and strengthen customer relationships. This is a hands‑on leadership role, where you will balance strategic thinking with day‑to‑day execution, actively contributing to the planning, delivery, and optimisation of marketing initiatives. Your work will enhance customer loyalty, elevate the brand, and support growth across the deposits and loans portfolios. In this role, you’ll collaborate closely with teams across the organisation to drive Coastline Bank’s growth objectives and deliver the overarching marketing plan

Responsibilities:

Brand Management

Continue building the Coastline Bank brand, develop and execute marketing plans to deliver on brand strategy, build brand awareness and attract target market customers and ensure branding standards are met across all materials

Marketing Activity





Develop and execute the bank's Marketing Plan in line with business objectives and Marketing KPIs and deliver customer and product acquisition targets

Develop and deliver a customer lifecycle management plan across the customer and product portfolio and develop new financial product offers

Develop and deliver a loyalty and retention strategy

Content and Events

Develop and execute content marketing to support delivery of the Marketing Plan

Support delivery of key content activities as required e.g. Year in Review publication, Annual Report, AGM etc.

Oversight and alignment of social media with brand and marketing plan

Lead a team that delivers a wide range of community events

Customer Experience

Identify and implement experience strategies for key customer journeys in line with customer lifecycle management plan

Deliver an exceptional online customer experience across all digital channels

Customer Analytics & Reporting

Develop and implement customer analytics and reporting capability

Uplift marketing ROI analytics and investment planning

Marketing Capability

Help build and shape the operating environment.

Streamline marketing processes for cost savings and ROI

Ensure investment in marketing technology and capability development

Contribute to wider cross marketing initiatives – e.g. CRM activities, digital experience, brand strategy and product development

Manage agency partners

Manage allocated budget, with a focus on ROI

Ensure compliance with internal policies, procedures,



and statutory requirements

Provide leadership to our small marketing team

Foster a team culture of trust, respect, and performance

Facilitate learning and development opportunities for team members

Support cross‑departmental collaboration to increase marketing effectiveness

What you need to succeed

Relevant tertiary qualifications & credentials

3+ years of experience in brand management and marketing (preferably in a financial services setting)

Proven track record in strategic marketing and leadership

Demonstrated experience in project management and leading teams

What you will receive in return

Professional development and career opportunities, with on the job coaching and annual scholarships available for higher learning

An attractive salary commensurate with experience

Paid parental leave

Work‑life balance in a dynamic hybrid role with an organisation who values community engagement and the amazing opportunity to live and work on the NSW Mid North Coast.

Generous staff benefits including access to discounted health and general insurance

3 days paid volunteering leave per annum, so you can give back to your local community

Access to Perkbox, our benefits and rewards program giving access to hundreds of deals, discounts and curated wellbeing content

Free annual flu vaccinations

Employee Assistance Program providing free counselling sessions to support your wellbeing, as well as your immediate family members

Our customers are from different backgrounds and all walks of life just like our team members. We embrace diversity and inclusivity and look forward to hearing what you can bring to our team.

Applications close Friday, 31st July 2026.

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📌 Senior Manager - Marketing (West Kempsey)
🏢 Coastline Bank
📍 West Kempsey