Invested Talent is proud to partner with a leading global FX and payments organisatin offering businesses and accounting firms real-time control and visibility over their international money movement.
Our client operates across seven countries and has spent over two decades building trust as an innovator in cross-border payments.
They are launching a current consumer platform and need an experiencedMarketing Managerto own the client migration experience end to end on aninitial 12-month contractbasis.
What you'll own
The full client migration communications strategy across email, SMS and in-platform messaging, guiding customers through the move with minimal disruption
CRM journey design covering pre-migration notice, at-migration guidance, post-migration welcome, KYC nudges, first-transfer prompts and re-engagement of inactive clients
Content supporting the transition: FAQs, how-to guides, video walkthroughs, landing pages
Post-migration adoption and activation campaigns driving awareness and uptake of recent product features
Phased, market-by-market campaign execution across owned channels
Cross-functional coordination with Product, Compliance, Data and Customer Operations to keep communications aligned with the program timeline
Tracking engagement, retention and adoption data through each migration wave, adjusting the approach before the next market goes live
Reporting against engagement, retention, activation and adoption targets to keep the program accountable
What you'll bring
8+ years in marketing, with hands-on experience managing communications through large-scale platform or product migrations
Strong CRM and marketing automation skills (Salesforce Marketing Cloud experience highly regarded)
Proven change management chops in fast-paced, matrixed environments
Financial services, fintech or payments background highly regarded
This is a rare chance to lead a high visibility, high impact migration program for a business at genuine scale, if it sounds like you then apply now!
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📌 Marketing Communications Manager New South Wales
🏢 Invested Talent
📍 New South Wales
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