Job DescriptionDeveloping and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic

Creating a content plan calendar to ensure timely and consistent delivery

Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities

Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures

Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content

Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s

Conducting regular audits to assess and improve the quality of the content across platforms

Identifying opportunities to maximise content across both Poker and Bingo verticals

Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness

Leverage defined conversion metrics to optimise page management by refining operator offers and placements

Collaborating with design team for visual content creation

Monitoring and reporting on site KPI’s and develop plans for growth or problem solving

Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points

You will be accountable for:Delivery and execution of the weekly UK and US Casino content plan

Management of all Casino pages; both commercial and editorial

Management of the Casino Content ExecutiveYou will be supporting:Operations and commercial teams on site listingsSEO team with identifying recent content opportunities

Affiliate and Monetisation Lead with identifying new product ideas and improvements

Design team on recent Casino assets





Your Skillset:Extensive experience in content writing, especially in the iGaming or entertainment sector, is crucial

Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic

Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals

Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics

Ability to interpret analytics data to refine content strategies and improve overall performance

Previously worked in a role focused on Casino gaming and/or sports betting

Previously managed a team of content writers or freelancers

An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape

Highly organised, with a strong attention to detailFairPlay Sports Media is a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.

FairPlay Sports Media currently comprises of three brands (Oddschecker, WhoScored, SuperScommesse) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.

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📌 Casino Content Manager (Waterloo)
🏢 FairPlay Sports Media
📍 Waterloo