Responsible for key metrics including new user onboarding, user engagement & retention, user recharges and giftings.

- Monitor and analyze user behavior data on a daily basis (e.g., engagement, recharges, spending), develop user segmentation and personalized operation strategies, and plan & execute user-oriented campaigns (including user activation, retention, recharges, spending, and churn recall).
- Collaborate with product, channel commerce, and risk control teams to manage third-party payment channels, optimize the recharge process, and resolve various payment-related issues.
- Manage all user segments, including high-value / big-spender (whale) user relationship maintenance, follow-up and resolution of customer complaints, and improvement of user experience & satisfaction.
- Collaborate with major overseas regions to develop and implement detailed and targeted cooperation plans that drive ANZ user gifting growth.

Qualifications





- Bachelor's degree above.
- 1+ years in social media, livestreaming, e-commerce or internet-related experiences.
- Self-starter, adaptable to frequent change and eager to take ownership.
- Natural problem solver and ready to think creatively about big challenges and present actionable solutions.
- Detail-oriented with a focus on accuracy and process standardization.
- Transparent and concise communicator with the ability to synthesize information to highlight key insights; Effective in team cross-collaboration.
- Ability to connect and build trusting relationships with users; leveraging insights to improve business operations.
- Experience with data analysis and reporting; Ability to make data-driven decisions is highly preferred.

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📌 Bigo Live - User Programs Specialist (City of Sydney)
🏢 Bigo
📍 City of Sydney