Job Description

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- Site Location: Queensland Support Office - Ops

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Company Description

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Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.

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Job Description

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At Abano Healthcare, we're looking for an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across our leading brands -Maven Dental, 1300SMILES and Lumino.

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This is a hands-on role where you'll develop and deliver SEO strategies that improve search performance, local discoverability and website conversions across Australia and New Zealand. You'll also play a key role in evolving our organic search strategy to include emerging AI-powered search experiences and answer engines.

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What you'll be doing

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- Develop and execute SEO and organic growth strategies across multiple brands and practice websites.

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- Optimise local SEO, Google Business Profiles and practice listings to improve local discoverability.

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- Create and enhance content strategies to support patient acquisition and treatment demand.

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- Identify opportunities to improve website performance and conversion rates.

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- Monitor SEO performance, analyse data and provide recommendations for continuous improvement.

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- Partner with Website, Performance Marketing,



Analytics and Marketing Operations teams to deliver integrated digital initiatives.

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- Manage SEO agency relationships where required and ensure best practice across all organic channels.

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Qualifications

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Knowledge & Experience

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- Strong SEO experience, ideally in a multi-location, healthcare, services or lead-generation setting.

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- Strong understanding of on-page SEO, local SEO, technical SEO, content strategy and Google Business Profiles.

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- Good understanding of emerging AI search, GEO/AEO and zero-click search trends, with the ability to translate them into practical actions.

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- Commercial mindset with the ability to connect SEO, AI visibility and website activity to bookings, patient acquisition, utilisation and ROI.

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- Experience identifying website conversion opportunities and defining CRO hypotheses and success measures.

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- Comfortable using GA4, Google Search Console, SEMrush, Screaming Frog, local SEO tools and CMS platforms.

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- Ability to work closely with a Website / CMS owner, web dev agency, analytics and operations teams

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Qualifications, Certificates, and Licenses

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- Google Analytics / GA4 certification preferred.

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- Advanced SEO certification such as SEMrush Academy, Hub Spot SEO, Ahrefs Academy or equivalent preferred.

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- CRO, UX analytics, Google Business Profile, technical SEO, GEO/AEO or AI search training beneficial.

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Additional Information

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If you're passionate about organic growth, data-driven decision making and staying ahead of the evolving search landscape, we'd love to hear from you.

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Job Location

#J-18808-Ljbffr

📌 SEO & Organic Growth Manager (Brisbane)
🏢 Abano Healthcare
📍 Brisbane