Secrets by Amaar is Australia's leader in sustainable diamond alternatives. Our mission is to disrupt the diamond industry world-wide with sustainable alternatives to mined diamonds. We design exquisite jewellery that is more sustainable, more desirable and more affordable. We provide our customers with unique experiences.

Secrets by Amaar represents the next era of fine jewellery; where beauty and responsibility coexist, where brilliance meets integrity, and where legacy is not replaced, but elevated.

The role:

The purpose of the Regional Manager at Secrets by Amaar is to develop and build high-performing, customer-focused retail teams to ultimately drive sales, the customer journey and operational excellence across all 10 QLD stores.

As the key support person for store leadership teams, the Regional Manager provides coaching, guidance and strategic direction to build capability, engagement and achieve business objectives. The role is also responsible for identifying performance opportunities, new initiatives, supporting talent development and acting as an escalation point for operational, customer and people matters.

Lead the overall performance of the QLD retail region, driving sales and the customer journey across all QLD stores.

Partner with the Retail Leadership Team to set expectations, identify opportunities and implement strategies that improve all store performance.

Provide ongoing coaching, support and development to retail leadership teams to build strong, capable and engaged team members.

Monitor regional performance, identify trends and proactively implement actions to achieve business objectives and KPIs.

Support recruitment, onboarding,



succession planning and talent development initiatives to build future retail capability.

Ensure consistent execution of Secrets by Amaar brand standards, customer experience expectations and operational processes across all stores.

Act as a trusted advisor and escalation point for Team Leaders.

Provide guidance and support on people, operational and customer matters.

Lead and support the successful implementation of business and retail projects and initiatives.

Liaise with the National Support Office teams with any escalated customer or team member matters.

Foster a high-performance culture built on accountability, collaboration, continuous improvement and exceptional customer experiences.

About you:

3+ years’ experience in Regional/Area Management (jewellery or premium retail experience advantageous).

Proven ability to build and lead large-scale retail teams.

Strategic and driven to ensure stores exceed targets.

Highly skilled in executing business goals that translate with the teams in store.

Valid driver’s licence with the ability to travel between stores locally and interstate as required.

Highly organised with strong planning, prioritisation and time management skills.

Excellent communication and interpersonal skills with the ability to engage stakeholders at all levels.

Attractive base salary that aligns with your experience.

HIGHLY generous discounts on product for you and your family.

Endless career pathways and opportunities for future franchise and business ownership.

Own the role with the autonomy to shape the regional leadership space.

Join a brand with purpose and be part of a quick-growing business that's leading the movement towards more sustainable, ethical diamond alternatives.

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📌 Regional Manager (Queensland)
🏢 Secrets by Amaar
📍 Queensland