Marketing & Business Development Manager | AgTech, Robotics & Smart Technology

Drive Growth. Create Opportunities. Shape the Future of AgTech.

XAG Australia is a leading Australian provider of autonomous technology solutions, delivering innovative products across agriculture, robotics, automation and smart energy.

We work closely with farmers, contractors, commercial operators, government organisations, training providers and industry partners throughout Australia to deliver technologies that improve productivity, efficiency, safety and sustainability.

Our expanding product portfolio includes:

- Agricultural drone systems

- Autonomous agricultural robots

- Commercial and industrial autonomous mowers

- Exterior building wash drones

- APC2 precision autosteer systems

- Smart battery energy storage solutions

- Emerging AI and autonomous technologies

As our business continues to grow, we are seeking an experienced Marketing & Business Development Manager to help drive the next stage of our growth.

This is not a traditional marketing role.

We are looking for a commercially minded leader who can identify market opportunities, evaluate new technologies, develop go-to-market strategies, build strategic partnerships and successfully introduce innovative products into the Australian market.

You will play a key role in shaping the future direction of XAG Australia by transforming market opportunities into commercial success.

About the Role

Reporting directly to senior management, you will lead the company's marketing and business development activities across the Australian market.

You will be responsible for identifying growth opportunities, developing commercial strategies, generating market demand, supporting dealer growth and strengthening XAG Australia's position as a leader in autonomous technology.

Working closely with our international manufacturing partners, sales team, technical specialists and dealer network, you will help determine which products we introduce, how we position them and how we successfully launch them into the Australian market.

This role combines strategic thinking with hands-on execution, offering the opportunity to make a genuine impact on the company's future growth.

Key Responsibilities

Business Development & Market Expansion

- Identify new business opportunities across agriculture, industrial, commercial and government sectors

- Research market trends, customer needs and emerging technologies

- Conduct competitor analysis and market intelligence to identify growth opportunities

- Develop business cases for introducing new products and technologies into the Australian market

- Identify strategic partnerships, distribution channels and commercial opportunities

- Develop initiatives that increase revenue, market share and long-term business growth

Product Strategy & Commercialisation

- Develop go-to-market strategies for new products and technologies

- Create product positioning,



pricing and market launch plans

- Coordinate successful product launches across dealer and customer networks

- Work with international manufacturers to adapt products for Australian market requirements

- Gather customer feedback and market insights to support future product development

- Monitor product performance and recommend continuous improvements

Marketing Strategy

- Develop and implement integrated marketing strategies aligned with business objectives

- Build brand awareness and strengthen XAG Australia's market position

- Develop lead generation campaigns that convert into measurable sales opportunities

- Manage annual marketing plans, budgets and campaign performance

- Measure return on investment and continuously optimise marketing effectiveness

Digital Marketing

Lead and manage:

- Social media marketing

- Google Ads and paid advertising

- SEO and SEM

- Email marketing campaigns

- Marketing automation

- Website optimisation

- YouTube and video marketing

- CRM and customer engagement initiatives

Brand & Content Development

Oversee the creation of:

- Product brochures

- Technical documentation

- Website content

- Product launch material

- Customer case studies

- Photography and video content

- Social media campaigns

- Sales and dealer marketing resources

Maintain a consistent and professional brand across all communication channels.

Dealer & Partner Development

- Support dealer and reseller marketing initiatives

- Develop co-branded marketing campaigns

- Assist dealers in generating local business opportunities

- Build strong relationships with distributors, industry partners and key customers

- Develop marketing resources that support dealer sales growth

Events & Industry Engagement

Plan and coordinate:

- Agricultural field days

- Trade shows and exhibitions

- Product demonstrations

- Customer open days

- Dealer events

- Industry presentations

- Product launch events

Represent XAG Australia at major industry events and develop relationships with key stakeholders.

Performance & Analytics

- Monitor campaign performance and lead generation

- Analyse market trends and competitor activity

- Track business development initiatives and commercial outcomes

- Produce regular reports and strategic recommendations for senior management

- Drive continuous improvement through data-driven decision making

About You

You are a commercially driven professional who enjoys identifying opportunities, solving business challenges and bringing innovative products to market.





You combine strategic thinking with practical execution and are motivated by delivering measurable business growth.

Essential Skills & Experience

- Minimum 5 years' experience in marketing, business development, product marketing or commercial management

- Experience leveraging AI, automation and new ways of working to improve efficiency.

- Proven experience developing and executing successful go-to-market strategies

- Demonstrated ability to identify and commercialise recent business opportunities

- Strong commercial acumen with the ability to think strategically

- Experience launching products into competitive markets

- Strong understanding of digital marketing and lead generation

- Excellent communication, presentation and stakeholder management skills

- Experience working collaboratively with sales, technical and executive teams

- Strong analytical, planning and project management skills

- Ability to manage multiple projects and priorities simultaneously

Highly Desirable Experience

Experience within one or more of the following industries will be highly regarded:

- Agriculture or AgTech

- Robotics

- Autonomous systems

- Drones or RPAS

- Industrial equipment

- Automation

- Renewable energy

- Aviation

- Engineering

- Construction technology

- Smart technology

The following experience would also be advantageous:

- Product management or product commercialisation

- Dealer or reseller network development

- Photography, videography or video editing

- Graphic design and creative content production

- Event management

- Public relations and media engagement

- Shopify, Webflow, WordPress or similar website platforms

- CRM systems and marketing automation platforms

- AI tools and modern digital marketing technologies

Why Join XAG Australia?

This is an opportunity to influence the future of autonomous technology in Australia.

You'll have the opportunity to:

- Lead the commercial growth of an innovative Australian technology company

- Introduce world-leading autonomous technologies into the Australian market

- Shape product strategy and market positioning

- Build strategic partnerships across multiple industries

- Work directly with international technology manufacturers

- Attend Australia's leading agricultural and technology events

- Collaborate with a passionate and highly skilled team

- Enjoy genuine career growth as the business continues to expand

- Make a direct impact on the future success of XAG Australia

Ready to Build What's Next?

If you're passionate about technology, innovation and creating commercial opportunities, we'd love to hear from you.

Applicants must have permanent Australian working rights.

XAG Australia is an equal opportunity employer committed to creating an inclusive, respectful and diverse workplace where innovation, collaboration and continuous improvement are valued.

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📌 Marketing & Business Development Manager | AgTech, Robotics & Smart Technology (Blacktown)
🏢 XAG Australia
📍 Blacktown