Digital Marketing Lead - Strategy, Execution & Growth

Drive Growth | Great Food | Start Late September 2026

Digital Marketing Lead

Drive Growth | Great Food | Start Late September 2026

How We Think

At Vanilla Blue, marketing isn't a support function—it is a growth function.

We believe every marketing decision should make it easier for customers to discover us, trust us and buy from us.

We value curiosity over assumptions, commercial thinking over vanity metrics, and continuous improvement. We look for people who ask "How can we grow" before asking "What campaign should we run".

About You

You build robust relationships, collaborate effectively across teams and aren't afraid to ask questions or challenge the status quo when you see opportunities for improvement.

Most importantly, you have a proven track record of success and believe digital marketing should deliver measurable commercial outcomes. You’re motivated by increasing enquiries, improving customer experience and driving profitable growth.

We're looking for a commercially minded growth leader

What You'll Be Doing

Strategy & Growth

- Plan and execute the digital strategy aligned with business growth objectives
- Plan and deliver campaigns that drive revenue, enquiries, repeat business and customer engagement
- Manage budgets, agencies, campaign spend and commercial resources effectively
- Create a campaign calendar aligned with the Sales and Marketing strategy, ensuring activity delivers measurable commercial outcomes

Digital & Customer Experience

- Own digital channels including SEO, GEO/AI Search, Google Ads, Meta and website performance
- Improve website traffic and conversion, online sales and the overall customer journey
- Use data and customer insights to identify opportunities and improve marketing performance
- Manage external agencies and partners to deliver measurable results

Campaigns & Content

- Develop email,



social media and digital campaigns that support sales and customer growth
- Create engaging digital content that builds brand credibility and supports conversion
- Build Vanilla Blue's presence across LinkedIn, Instagram and other relevant channels

Collaboration & Leadership

- Manage external agencies to leverage cost-effective results
- Work closely with the Sales and IT team to achieve commercial goals
- Manage multiple projects, budgets and stakeholders while delivering projects on time and on budget

How Success Will Be Measured

Your success will be measured by the commercial impact of marketing, including:

- Year-on-year profitable revenue growth attributable to digital marketing initiatives
- Increased qualified enquiries and marketing-attributed revenue
- Improved website conversion, online sales and customer acquisition
- Growth in SEO, GEO/AI Search and paid advertising performance
- Increased email marketing revenue and customer reactivation
- Growth in enterprise and venue partnership opportunities
- Strong engagement from target customers and prospects
- Improved customer experience and reduced friction throughout the customer journey
- Successful delivery of strategic growth initiatives
- Effective leadership, agency management and cross-functional collaboration

Who We're Looking For

- Minimum 5 years' experience in a senior marketing, growth or commercial marketing role
- Proven track record of developing and executing marketing strategies that deliver measurable business growth




- Experience managing multi-channel marketing campaigns and ability to challenge the numbers
- Strong B2B marketing, lead generation and customer acquisition. experience
- Strong knowledge of SEO, GEO/AI Search, Google Ads, PPC, GA4, website performance and CRO/UX (desirable)
- Experience with CRM, marketing automation, email marketing and social media
- Strong content strategy, copywriting and marketing analytics skills
- Experience managing external agencies and suppliers to achieve commercial outcomes
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Experience analysing marketing performance and using data to inform decisions
- Strong commercial judgement and confidence to change direction when evidence shows something isn't working

Why You’ll Love Working at Vanilla Blue

You will own the journey from first campaign impression through to a qualified commercial opportunity, with the focus to make a visible impact on business growth.

- Join a supportive, creative team in an award-winning catering business
- Work in a positive culture where your ideas are valued and you can make a real impact
- Hybrid flexibility: Artarmon office + work from home
- Free lunches, snacks and social events
- Convenient location, a short walk from train and bus services

A Bit About Vanilla Blue

Vanilla Blue is known for food that tastes great and a team that genuinely enjoys working together. We value collaboration, positivity and people who bring fresh ideas to the table.

Please check out our beautiful menu here: www.vanillablue.com.au

If you’re looking for a role where you can make real commercial impact and join a team that’s warm, supportive and a little bit obsessed with great food, we’d love to hear from you.

This role is not open to sponsorship, and the successful candidate will need to complete a NSW Police Check.

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📌 Digital Marketing Lead - Strategy, Execution & Growth (New South Wales)
🏢 Vanilla Blue Catering
📍 New South Wales