Senior Strategist Digital & Social – News Corp, Sydney, NSW, AU

Overview

This full-time, on‑site role is based in Sydney and offers you the opportunity to work as a senior strategic lead within the Strategy Centre of Excellence. You will drive digital, social and content strategy for existing and new clients, RFPs and proactive opportunities across Medium Rare, Visual Domain and Storyation. The role is designed to manage multiple high‑value workstreams, deliver client‑facing recommendations with autonomy and support continuity of leadership within the team.

Responsibilities

- Lead end‑to‑end digital, social and content strategy development for new and existing clients, from discovery through to final recommendation.
- Support and own strategic responses for briefs, RFPs, proactive pitches and retained client work.
- Shape social‑first and digital‑first content approaches across key platforms and channels.
- Develop channel recommendations, content pillars, messaging frameworks and content plans.
- Continuously upskill in the digital space, moving from SEO practices to AEO.
- Collaborate with strategists, social leads, creatives, producers, commercial teams and client teams, including mentoring and upskilling internal teams in digital, social and content strategy best practice.
- Contribute to audience, competitor, platform and cultural research.
- Keep up to date with emerging social platforms, content formats, creator trends and digital behaviours.
- Support the Strategy Director on strategic presentations, content plans and current business opportunities.




- Present strategic thinking confidently to clients and senior internal stakeholders, leading workshops, sell‑ins and recommendation sessions.
- Act as a senior client‑facing strategic lead across multiple concurrent projects, ensuring high‑quality output with limited oversight.
- Step into the Strategy CoE lead role when required, providing continuity, senior judgement and team support.
- Identify opportunities to grow existing client scopes and contribute to new revenue opportunities across Medium Rare, Visual Domain and Storyation.
- Determine when specialist external support is required and help brief, manage and integrate that expertise efficiently.

Qualifications

- 5+ years of experience in digital strategy, social strategy, content strategy, social media, integrated marketing or a related discipline.
- Experience ideally within an agency, media, publishing or content environment.
- Strong understanding of content marketing, social platforms, audience behaviour and multi‑channel content.
- Ability to shape content for different audiences, channels and objectives, and to develop strategies that connect creative ideas with measurable outcomes.
- Comfortable working across multiple stakeholders and projects, from new business pitches through to ongoing client programs.
- Strategic thinking, creative judgement,



commercial awareness and practical delivery.
- Highly organised, collaborative and curious, with a solid interest in social culture, emerging platforms, audience behaviour and the evolving role of digital and AI content in brand communications.

Benefits

- Access to publications and products from across the News Corp family.
- Exclusive offers across a range of products and services that deliver genuine cost savings and benefits.
- Health & wellbeing support and facilities, including an onsite gym at our Adelaide, Brisbane & Sydney offices.
- Versatile leave options: parental leave, birthday leave, volunteer leave, career break and compassionate leave.
- Financial wellbeing support to maximise your money.
- Access to tailored development opportunities, including leadership programs.
- Volunteer opportunities and company‑organised charity drives.
- Workplace inclusion initiatives and access to employee‑resource groups and multi‑faith quiet rooms & parents’ rooms.

EEO Statement

Our Commitment to Diversity, Equity and Inclusion – Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply. We are committed to ensuring an accessible and supportive recruitment process. If you require adjustments or accommodations at any stage, please let us know.

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📌 Senior Strategist Digital and Social at News Corp (City of Sydney)
🏢 News
📍 City of Sydney