The Opportunity

Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This rare launch role will see you shaping the launch and commercialisation of Survodutide, a next‑generation therapy with the potential to redefine patient outcomes. You will lead end‑to‑end brand strategy for a pre‑launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market. The role offers strong career progression, with the chance to step into a future leadership position and build and lead a high‑performing brand team as the franchise grows.

Key Responsibilities

Launch & Brand Strategy

- Lead development and execution of the end‑to‑end launch readiness for Survodutide in Australia
- Build and implement Integrated Customer Plans aligned to pre‑launch and launch milestones
- Develop segmentation, targeting and positioning strategies grounded in deep customer insight
- Define value proposition and messaging across obesity and metabolic health stakeholders

Commercial Planning & Performance

- Develop robust launch scenarios and business cases aligned to launch readiness and ICP
- Monitor brand performance and optimise investment based on ROI and market dynamics
- Lead competitive intelligence to inform strategic decision‑making in a fast‑moving market





Cross‑functional Leadership

- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
- Lead agency partners to deliver best‑in‑class omnichannel campaigns
- Support field force readiness, including value communication and customer engagement frameworks

Execution Excellence

- Deliver high‑impact omnichannel campaigns, congress strategy, and customer engagement plans
- Ensure all activities meet compliance, governance, and quality standards
- Maintain strong operational discipline across budget, timelines, and delivery milestones

Your Profile

Experience & Capability

- 5+ years in pharmaceutical brand management, ideally with launch experience
- Experience in obesity, diabetes, or cardio‑metabolic disease strongly preferred
- Proven success in pre‑launch or launch environments, including market shaping
- Strong track record in strategic planning, forecasting, and performance delivery

Skills & Mindset

- Highly analytical with the ability to translate data into clear commercial action
- Strong stakeholder engagement skills, with the ability to influence cross‑functional teams
- Experience leading complex, multi‑channel marketing programmes
- Entrepreneurial mindset with a passion for innovation, growth, and patient impact

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📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (City of Sydney)
🏢 Boehringer Ingelheim
📍 City of Sydney