Our client is an innovative Australian business creating memorable experiences through well-loved entertainment brands. With multiple venues and ambitious growth plans ahead, they're seeking an experienced Marketing Manager to lead strategy, deliver standout campaigns and elevate their brands to the next level.

This is a broad, hands-on role where no two weeks are the same. From launching recent locations and developing integrated campaigns to strengthening digital performance and building brand awareness, you'll play a key role in shaping the customer experience from first impression through to repeat visitation.

Reporting into senior leadership, you'll take responsibility for planning and delivering marketing initiatives across consumer brands. You'll be empowered to develop new ideas, manage multiple projects and collaborate with internal teams and external partners to deliver measurable business results.

Your responsibilities will include:

- The development and implementation of annual marketing strategies across brands, including promotions and new venue launches.
- Deliver integrated campaigns across digital, social, email, partnerships and events including managing Meta & Google ads to drive leads, conversions and ROI.




- Create marketing collateral across digital and print channels along with website management.
- Optimise the online customer journey to improve bookings and conversions.
- Build influencer partnerships and strategic brand collaborations.
- Monitor campaign performance and optimise marketing activity through data and insights.

Ideally you'll bring:

- Previous experience in a Marketing Manager position (minimum 3 years).
- A strong background delivering integrated, multi-channel marketing campaigns with knowledge of social media platforms and content planning.
- Experience coordinating content production and managing Meta/Google Ads.
- Confidence working with external agencies, freelancers and suppliers.
- Experience managing WordPress websites and improving digital customer experiences.
- Design skills across Canva and Adobe Creative Suite.
- Strong copywriting and communication skills.
- Excellent organisational and project management abilities.
- A proactive attitude and willingness to take ownership of projects from start to finish.
- Own transport is a must.

If you're looking for a role where your work is visible, your ideas are supported and your career can grow alongside a successful business, we'd love to hear from you.

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📌 Marketing Manager (Melbourne)
🏢 Big Fish Creative Recruitment
📍 Melbourne