Job Description

We're wanting to welcome a Cellar Door Manager with a passion for wine and driven to lead a small team to be their best professional selves and achieve the business goals by offering personalised and exceptional food and wine experiences for our guests.

As the Cellar Door Manager, you are responsible for the daily operation, development, and refinement of the Maxwell Cellar Door experiences, in line with the strategic direction of the business, working closely with the acclaimed Maxwell Restaurant team to deliver a seamless food and wine experience.

Your core responsibilities focus on delivering industry-leading customer service, driving sales and wine club recruitment, and recruiting, training, and developing a highly proficient Cellar Door team and role modelling the leadership behaviours that create a high performing, engaged culture.

Key Areas of Responsibility

- People & Culture
- Customer Experience
- Cellar Door Sales & Wine Club Recruitment
- Operational Excellence
- Brand Representation
- Internal Communications

By being an effective leader, you will optimise the cellar door sales team as well as support the restaurant team to achieve our sales and club recruitment goals.

As a natural for developing relationships, you will build strong relationships with our existing members who frequent the cellar door and restaurant along with establishing a quick rapport with first time visitors and other VIP guests.





The role can be FT or Part Time to allow some flexibility to suit the work/life requirements of the successful applicant. The role is based in McLaren Vale.

About the Candidate

- Proven record of success in sales management and team-leading within the wine industry or related field.
- Excellent knowledge of the Australian wine industry, including key players in the tourism industry, familiar with tourism distribution channels, and market dynamics.
- Desire to keep up with best practices and competitive landscape.
- Ability to present to consumer audiences as a brand ambassador.
- Ability to work at least one day on the weekend.
- Applicants must have Australian citizenship/residency or a valid Australian work visa.

NICE TO HAVES

- Project or event management experience: keep internal projects and sales activities, and external resources on time and on budget.
- Tertiary qualifications in Business Administration, Marketing or a related discipline are desirable.
- Knowledge of the certain international wine markets, including key players, distribution channels, and market dynamics.
- Email marketing / Wine club management.
- WSET level 2 or 3 or Diploma.

Work Setting

A competitive salary, relative to experience and agreed standard days, along with a wine allowance and other benefits will be offered to the right candidate.

Maxwell Wines is a family‑owned and operated business founded in 1979, recognised with a 2026 Halliday Wine Companion 5 Star rating.

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📌 Cellar Door Manager (McLaren Vale)
🏢 Everi Pty
📍 McLaren Vale