Overview

Join a global premium drinks company with a portfolio of brands that span culture and markets worldwide. We value curiosity, collaboration and growth, and offer a dynamic environment where teams test ideas, learn and innovate.

Responsibilities

- Lead the customer-facing delivery and fulfilment of activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time, in full and to a high standard across customers and field teams.
- Act as the execution engine for activation delivery; ensure activation plans developed by Brand and Account Teams are refined, built and deployed to meet customer and channel requirements.
- Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels to enable scalable and consistent execution.
- Drive disciplined execution through standardised toolkits and retailer rate card alignment to ensure activation delivers strong compliance, execution quality and ROI.
- Lead the customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.
- Manage end-to-end fulfilment and delivery of below-the-line (BTL) activation activity, including management of fulfilment partners, ensuring materials and assets are delivered on time and in full (OTIF).
- Develop and own the Trade Activation Blueprint with scalable toolkits for consistent execution across customers and channels.
- Ensure activation activity complies with customer frameworks,



contractual obligations and agreed rate cards, maintaining governance and control of execution standards.
- Track and manage activation performance, providing visibility of delivery, execution quality, compliance and ROI, and drive continuous optimisation.

Qualifications

- Degree in Business, Marketing, Commerce or related field
- 2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales
- Experience in activation fulfilment, POS deployment, or execution delivery roles
- Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent)
- Strong experience in customer-facing roles and operational delivery
- High attention to detail with strong project management and execution capability
- Understanding of in-market execution, field operations and customer requirements

Benefits

- Competitive reward – market-leading salary, performance-driven bonus and industry perks
- Flexible ways of working – hybrid mode with no set office days
- Industry-leading family leave – generous paid parental leave and support for key moments
- Health & wellbeing – mental health resources, wellbeing initiatives and employee assistance programs
- Career growth – global opportunities, learning programs and transparent development paths
- Inclusive culture – values-led, inclusive environment where you can bring your whole self to work

Additional information: This role is based in Sydney HQ with potential for flexible arrangements. Applications for this role will close in 21 days.

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📌 Trade Activation Executive (City of Sydney)
🏢 Diageo
📍 City of Sydney