Social Media & Affiliate Marketing Manager

Company: EHPLabs

Employment Type: Full-Time

This is a pivotal opportunity for a creative, data-driven leader to own and grow our social and creator marketing engine across TikTok and Instagram. More than a social media role, this position treats creator and influencer marketing as a first-class growth function – not a sub-task of content – mirroring the playbook that has made creator-first brands the fastest-growing names in the category.

About the Role:

Working closely with the Senior Brand & Category Manager, the Digital Performance & Experiential Manager and the broader marketing team, you will lead an in-house creator team of two staff, build and scale a tiered creator and ambassador program, and integrate world-class social trends from global markets into the Australian and New Zealand landscape. You collaborate with international content creator teams to take best in class TikTok content from the US and replicate down here in Australia to stay ahead of the curve. You will own the channel where our audience discovers, falls for, and advocates for the brand – turning community and creators into our primary, renewable acquisition engine.

Responsibilities:

Creator & Influencer Program (Core Growth Function)

- Own the end-to-end creator and influencer program as the brand’s primary acquisition and reach engine – strategy, recruitment, briefing, contracting, content approval, and performance.
- Build and manage a tiered creator pyramid rather than a flat roster: KOLs for aspirational halo and launch lift; nano/micro KOC creators for authentic, high-engagement reach and social validation.
- Develop clear playbooks, briefs and creative guardrails for each creator tier so partners produce on-brand, platform-native content at scale.
- Establish gifting, seeding and paid-partnership workflows, and negotiate value-for-money commercial terms with creators and their agents.
- Maintain a live creator CRM – tracking relationships, deliverables, usage rights, spend and performance by creator.
- Build and scale a structured ambassador program (e.g. collegiate, gym and run-club communities) as a distributed sampling channel and a long-tail UGC factory.
- Design the ambassador experience: monthly product drops,



exclusive merch, event access, a private ambassador community through Discord engagement.
- Grow and nurture the community across platforms – leading on-brand, timely community management across comments and DMs, and turning customers into advocates.

Account Management

- Manage and schedule content across TikTok and Instagram, ensuring a consistent, engaging brand presence.
- Build and maintain a content calendar aligned to business priorities, campaigns and key dates.
- Review and approve all content before it goes live, ensuring brand alignment and quality standards.
- Monitor platform trends, algorithm changes and new features to keep the brand ahead of the curve, and maintain robust relationships with platform partners at Instagram and TikTok.

Content, Creative & UGC Engine

- Brief, lead and hire the in-house creator team, driving high-quality, high-volume content production.
- Constantly ideate fresh content concepts – campaigns, reels and organic content – that resonate with the ANZ audience.
- Create and maintain creative guidelines for the OxyShred Energy Instagram and TikTok accounts.
- Operate a systematic UGC flywheel: source, secure rights for, and repurpose creator and community content back into branded channels and paid media – giving the brand constantly refreshed, efficient creative.
- Treat flavour and product launches as social ‘events’ – building teaser, drop and amplification moments around them.
- Partner with the Digital Performance & Experiential Manager to develop the social and creator strategy in line with broader marketing goals.
- Plan and execute social and creator campaigns around product launches, promotions and key calendar moments.
- Watch leading global trends and innovate ahead of them, adapting best practice from the US, UK and international markets into ANZ.




- Develop recent strategies over time to grow audiences, deepen engagement, and support new product launches and occasions.

Performance & Analytics

- Build and maintain tracking systems for reach, engagement, follower growth, creator ROI, ambassador conversion and discount-code performance.
- Report on results regularly, making data-driven recommendations to continuously improve performance.
- Test content formats, creative approaches, posting times and creator partnerships to optimise for growth and conversion.
- Partner with the Performance Content Specialist to drive reach-and-frequency campaigns, and feed top-performing creator content into paid amplification.

About you:

Experience & background

- 3–7 years in social media and/or affiliate/performance marketing, ideally in FMCG, consumer brands, sports nutrition, or DTC e-commerce.
- Proven track record growing branded social channels and running a profitable affiliate/influencer program.
- Bachelor's in marketing, communications, or business (or equivalent experience).

Social media

- Owns strategy and content calendar across Instagram, TikTok, Facebook, YouTube, and emerging channels.
- Community management, UGC sourcing, and social-first campaign execution.
- Native paid social experience (Meta Ads Manager, TikTok Ads) and organic growth tactics.
- Strong grasp of trends, short-form video, and creator collaboration.

Affiliate & influencer

- Manages the affiliate program end-to-end: recruitment, onboarding, commission structures, and partner performance.
- Hands‑on with affiliate platforms.
- Influencer sourcing, negotiation, briefing, and ROI tracking.

Analytics & commercial

- ROAS, engagement, conversion, and affiliate revenue.
- Budget management and forecasting.
- Strong copywriting, cross-functional collaboration (creative, e‑comm, brand), self‑starter comfortable in a fast-paced FMCG environment.

Benefits of working for EHPlabs:

- Generous paid parental leave to support growing families.
- Fun, supportive, high-performance culture.
- Discounted supplements, energy drinks and protein bars.

Note:

To be considered for this role, you must have the right to live and work in Australia.

#J-18808-Ljbffr

📌 Social Media & Affiliate Marketing Manager (City of Sydney)
🏢 EHPlabs
📍 City of Sydney