The Company

LongReach Plant Breeders, a joint venture between Advanta Seeds and Syngenta, is one of Australia’s leading wheat breeding and commercialisation companies. For more than a quarter of a century, the business has conducted research, developed new products and introduced technologies that ultimately improve grower profitability.

With a strong reputation in the Australian grains industry, LongReach continues to build a competitive wheat portfolio through market-led breeding, technical development and commercial partnerships. The business is focused on delivering varieties that meet grower needs, strengthen industry relationships and support continued growth across the market.

The Opportunity

Reporting to the General Manager and sitting as part of the Leadership Team, this newly created role will lead LongReach’s go-to-market strategy, marketing, communications and business development activity. It will play a key role in growing revenue, market share and brand recognition across the Australian wheat market.

- Developing and executing domestic marketing and market plans
- Leading portfolio, product lifecycle and launch planning
- Monitoring market trends, competitor activity and customer needs
- Working closely with customers, licensees, agency partners and internal teams
- Identifying new in-licensing, out-licensing and B2B growth opportunities

The role will also contribute to business planning, budgets and longer-term market-facing activity, while leading a small team and representing LongReach at an industry level.

About You

We are seeking a commercially minded,



market-focused leader who brings:

- 10+ years’ experience across commercial, marketing, product management or business development roles
- An understanding of Australian agriculture, ideally grains or broadacre cropping markets
- Strong product management, strategic marketing and market development capability
- Proven ability to build relationships with customers, licensees, industry stakeholders and internal teams
- Strong communication skills and confidence representing a business externally
- Commercial discipline, attention to detail and experience contributing to budgets and planning

Most importantly, you will be practical, commercially astute and comfortable turning market insight into action.

Why this Role?

This is a rare chance to join LongReach Plant Breeders at an important stage of growth, with the chance to influence how their wheat varieties are positioned and supported in market. With an established reputation, strong technical capability and a clear focus on grower profitability, LongReach offers the opportunity to make a genuine impact in one of Australia’s most important agricultural sectors. Ideally based in Adelaide, the business will consider suitable candidates in other locations.

If you are a commercially focused leader who enjoys working closely aligned to market, building strong industry relationships and driving growth through strategy, portfolio and customer insight, we would love to hear from you. For a confidential discussion, contact Ryan Hoiberg on . Applications via

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