Drive digital growth, customer acquisition and online performance for a growing Australian organisation.

We're partnering with a well-established Australian business that's investing heavily in its digital capability and customer experience. This newly created opportunity is ideal for a commercially minded digital marketer who enjoys combining strategic thinking with hands‑on execution to deliver measurable business outcomes.

Working closely with Sales, Marketing and Operations, you'll own the organisation's digital ecosystem, leading initiatives across websites, CRM, marketing automation, SEO, analytics and digital campaigns. You'll play a key role in generating qualified leads, improving conversion performance, enhancing the online customer journey and identifying opportunities to leverage technology, automation and AI to support future growth.

The Opportunity

As the Digital Specialist, you'll become the central driver of the organisation's digital presence and performance. You'll have the autonomy to improve digital channels, optimise customer engagement and implement initiatives that directly contribute to pipeline growth and commercial success.

Key responsibilities include

- Develop and execute digital marketing initiatives that support customer acquisition and business growth.
- Manage and optimise the company website, user experience and conversion performance.
- Drive SEO, paid digital activity and online visibility across key channels.
- Build and enhance CRM and marketing automation programs to improve lead nurturing and customer engagement.




- Monitor digital performance through analytics and reporting, providing actionable commercial insights.
- Identify opportunities to improve customer journeys using data and behavioural insights.
- Partner with internal stakeholders to deliver integrated digital initiatives.
- Manage external agencies, technology partners and digital suppliers.
- Champion the use of automation and AI to improve efficiency and marketing effectiveness.

About You

You'll be an experienced digital marketing professional who understands how to connect technology, customer experience and commercial outcomes.

You'll bring:

- Experience across digital marketing, CRM, websites and customer acquisition.
- Strong knowledge of SEO, digital analytics and lead generation strategies.
- Experience with marketing automation and customer lifecycle marketing.
- Confidence interpreting data and turning insights into action.
- Excellent stakeholder management and project management skills.
- A proactive mindset with the ability to balance strategic thinking and hands‑on delivery.

Why Apply?

- Join a growing organisation investing in digital transformation.
- Broad role with ownership across the entire digital ecosystem.
- Opportunity to influence strategy while remaining hands‑on
- Collaborative culture with solid leadership support.
- Hybrid working and an attractive salary package.

If you're passionate about digital growth, customer experience and using technology to drive commercial success, we'd love to hear from you.

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📌 Digital Specialist (Melbourne)
🏢 Sharp & Carter
📍 Melbourne