- Site Location: Queensland Support Office - Ops

Company Description

Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.

Job Description

Abano Healthcare , we're looking for an experienced Performance Marketing Manager to lead our paid media strategy across our trusted brands -Maven Dental, 1300SMILES and Lumino .

This is a hands-on role where you'll own paid search, paid social and performance marketing initiatives, driving patient acquisition, increasing treatment bookings and delivering measurable commercial results. You'll play a key role in building our in-house paid social capability while continually optimising campaigns, customer journeys and conversion performance.

What you'll be doing

- Develop and execute paid media strategies across Google Ads, Meta and other performance channels.
- Plan, launch and optimise campaigns to drive patient acquisition and treatment demand.
- Analyse campaign performance, optimise budgets and improve ROI, CPA and conversion rates.
- Lead creative testing, audience strategy and landing page optimisation.
- Partner with Digital, Analytics, CRM, SEO and Operations teams to deliver integrated campaigns.
- Support local practice marketing initiatives across Australia and New Zealand.




- Deliver regular reporting and insights to drive continuous improvement.

Qualifications

Knowledge & Experience

- 5+ years experience in performance marketing, growth marketing or digital acquisition.
- Proven experience managing paid media across Google Ads and Meta.
- Strong understanding of search, social, landing pages, attribution and conversion optimisation.
- Experience managing significant media budgets and demonstrating commercial outcomes.Ability to connect marketing performance to revenue, bookings, patient acquisition and ROI.
- Robust analytical and commercial decision-making capability.
- Comfortable working across multiple brands, stakeholders and markets.
- Experience in healthcare, lead generation, services or multi-location businesses highly regarded.

Qualifications, Certificates and Licenses

- Relevant tertiary qualifications in Marketing, Digital Marketing, Business, Commerce or a related discipline preferred.
- Google Ads Certification preferred.
- Google Analytics (GA4) certification preferred.
- Experience with Google Tag Manager, attribution platforms and conversion tracking highly regarded.

Additional Information

If you're passionate about data-driven marketing, thrive on improving performance, and want to make a measurable impact in a growing organisation, we'd love to hear from you.

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📌 Performance Marketing Manager (Brisbane City)
🏢 Abano Healthcare
📍 Brisbane City