Recruit and onboard new surgeons to Sydney Pain Day Surgery.

Develop and expand referral pathways with GPs, specialists, physiotherapists, sports physicians and allied health providers.

Increase referrals to Sydney Pain Management.

Develop relationships with hospitals, insurers and healthcare organisations.

Identify current business opportunities, strategic partnerships and service expansion opportunities.

Represent the organisation at conferences, educational events and networking functions.

Develop and implement annual business development plans with measurable KPIs.

Monitor market trends, competitor activity and growth opportunities.

Increase theatre utilisation and procedural volumes.

Develop and implement the organisation’s marketing strategy.

Manage and continually improve the Sydney Pain Management and Sydney Pain Day Surgery websites.

Oversee website content, user experience and search engine optimisation (SEO).

Manage Google Business Profiles and online reputation.

Plan and oversee Google Ads and digital advertising campaigns.

Develop and manage social media across Linked In, Facebook and Instagram.

Create engaging content including articles, blogs, videos, newsletters and patient education material.

Coordinate email marketing campaigns and referring doctor communications.

Build and maintain relationships with media and external marketing providers.

Ensure all marketing complies with AHPRA advertising guidelines and healthcare regulations.

Establish and maintain strong relationships with referring GPs and specialists.

Regularly visit medical practices, hospitals and allied health providers.

Coordinate educational evenings,



GP education sessions and specialist events.

Develop strategies to improve referrer engagement and satisfaction.

Manage and maintain the practice CRM database.

Analyse referral trends and identify opportunities for growth.

Performance & Analytics

Monitor referral activity and business growth.

Analyse website traffic, SEO performance and Google Analytics.

Produce monthly executive reports with key performance indicators.

Recommend strategies based on business intelligence and market data.

About You

The ideal candidate will have:

Proven experience in healthcare business development, medical device, pharmaceutical, private hospital or specialist practice management.

Demonstrated success in growing referral networks and commercial revenue.

Experience working with surgeons, specialists and general practitioners.

Strong digital marketing experience, including website management, SEO, Google Ads and social media.

Experience using CRM platforms and marketing automation tools.

Excellent written communication and content creation skills.

Outstanding presentation, networking and relationship-building abilities.

Strong commercial acumen and analytical skills.

A proactive, innovative and results-driven approach.

Experience working within private healthcare is highly desirable.

Knowledge of AHPRA advertising requirements and healthcare marketing compliance will be highly regarded.

This role is ideal for an ambitious professional who enjoys building relationships, driving strategic growth and leading marketing initiatives while working closely with clinicians and executive leadership.

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📌 Business Development and Marketing (Tamworth)
🏢 SYDNEY PAIN MANAGEMENT CENTRE
📍 Tamworth