Marketing Data & CRM Manager | Salesforce, Marketing Cloud, Data Governance, Segmentation

My client is a high-growth organisation and is now looking for a Marketing Data & CRM Manager to take ownership of marketing data, driving structure, accuracy and insight across a complex campaign environment.

- 3 - 5+ years experience in marketing data / CRM / analytics
- Strong experience with Salesforce or similar CRM platforms
- Experience in data governance, segmentation and database management
- Salary up to $115K + Super
- Gold Coast office - 2 days WFH
- Note: We can only consider candidates with full working rights in Australia

If this sounds like you, I’d love to hear from you! Call me on or email your CV to to apply.

WHO ARE WE?

We are a fast-paced, performance-driven organisation focused on delivering measurable outcomes through data-led marketing. Operating across multiple sectors, we execute high-volume campaigns that rely on accurate, well-structured data to drive targeting, engagement and conversion. Our culture is built on ownership, accountability and continuous improvement. We are now looking for a Marketing Data & CRM Manager to bring structure, clarity and governance to our marketing data ecosystem.

WHAT WILL YOU BE DOING?

As Marketing Data & CRM Manager, you will own and manage all marketing data across CRM and marketing automation platforms, ensuring accuracy, structure and compliance across the business. You will be responsible for maintaining clean, reliable datasets, managing imports, segmentation logic and deduplication, and ensuring teams always know where to find the most up-to-date and accurate data. You will define and enforce data taxonomy, including naming conventions, field structures, segmentation rules and folder hierarchies, creating consistency across all campaigns and teams. Working closely with internal stakeholders,



you will ensure that all current data captured through digital channels meets quality and formatting standards.

A key part of your role will be establishing governance processes to control data access, uploads and usage, while overseeing any external data partners to ensure accurate and compliant delivery of datasets. You will also play a critical role in audience growth, identifying gaps, enrichment opportunities and high-value segments to improve targeting and performance.

From an insights perspective, you will build and maintain dashboards that provide visibility into database health, audience quality, engagement and growth trends. You will analyse data to identify opportunities and provide clear, actionable insights that support marketing and commercial decision-making.

WE NEED YOU TO HAVE...

- 3 - 5+ years experience in marketing data, CRM or analytics roles
- Hands-on experience with Salesforce, Marketing Cloud or similar platforms
- Strong SQL skills and experience working with large datasets
- Strong understanding of data structures, segmentation and deduplication
- Experience implementing data governance and quality control processes
- Ability to build dashboards and translate data into insights
- Strong attention to detail and process-driven mindset
- Understanding of data privacy, compliance and best practice
- Experience working cross-functionally with marketing and commercial teams

TO BE CONSIDERED...

Please apply by clicking online or emailing me directly at

For further information please call me on . I can make myself available outside of normal working hours to suit from 7am until 10pm. If unavailable please leave a message and either myself or one of my colleagues will respond. By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only. Also feel free to connect with me on LinkedIn.

#J-18808-Ljbffr

📌 Marketing Data & CRM Manager (Melbourne)
🏢 Searchability
📍 Melbourne